Tetra Pak Canada

Tetra Pak Canada

January 16, 2006 13:04 ET

Tetra Pak Launches Creative Environmental Challenge In School Rooms Across Canada

TORONTO, ONTARIO--(CCNMatthews - Jan. 16, 2006) -

Editors Note: A photo for this release will be available on the CP picture wire via CCNMatthews.

Program Combines Education, Art to Raise Awareness of Recycling, Waste Reduction

Tetra Pak Canada today launched the First Annual "Get Your Creative Juices Going" National Classroom Art Challenge at WillowWood School in Toronto.

Said Tetra Pak president Evelyn Watson, "We initiated this program for students across Canada to conceive innovative and creative classroom art projects using a minimum of 500 empty Tetra Pak cartons and other recyclable materials. An educational curriculum was developed specifically for the challenge and focuses on the subject of waste management and recycling."

The Art Challenge begins today and runs through April 15/06. Winners will be announced May 10/06.

"We are committed to environmental responsibility and the goal of this program is twofold: to challenge students' creativity and to raise awareness of environmental issues in waste reduction and diversion," added Ms Watson. "Using art and creativity as a tool, we hope to educate Canada's youth on the importance of preserving the environment".

A distinguished Judging Committee from the arts community will select winning submissions from five regions across the country.

The Committee includes:

- Lance Carlson, President and Chief Executive Officer, Alberta College of Art and Design

- Dr Janos Fedak, Head, Department of Fine Arts, University of Prince Edward Island

- Kenneth Lum, Professor, Fine Arts Department, University of British Columbia

- Frederic Metz, Director, Graphic Design Program, University of Quebec

- Lenore Richards, Dean, Faculty of Design, Ontario College of Art and Design

Criteria for judging submissions are based on creativity, ingenuity, teamwork and cooperation and innovative uses of a variety of recyclable materials.

One prize will be awarded in each of the five regions with each prize consisting of four computers, books, and software with a retail value of $12,000. Each of the winning classes in the five regions will receive a prize for each student in that class consisting of backpacks, software and cordless phone valued at $180 per prize.

The program is open to all schools in Canada. Schools and classes can enter as often as they like. For further details, or to enter the challenge, visit www.tetrapakcreativechallenge.com.

ABOUT TETRA PAK

Tetra Pak is a leading producer of processing and packaging systems for liquid foods. With 85 employees, Tetra Pak Canada is based in Richmond Hill, Ontario with a satellite office in Montreal, PQ. Tetra Pak Canada is part of the Tetra Pak Group which has approximately 21,000 employees working in 58 markets worldwide. In the past year, Tetra Pak sold 120 billion packages, transporting over 60 billion litres of liquid food to consumers.

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