SOURCE: Harte-Hanks

June 05, 2006 08:45 ET

Teva Neuroscience and Harte-Hanks Win MMA 2006 Silver 'IN-AWE' Award for Consumer Marketing Campaign

CHICAGO, IL -- (MARKET WIRE) -- June 5, 2006 --Harte-Hanks (NYSE: HHS) today announced that the company and its pharmaceutical client, Teva Neuroscience, are Medical Marketing Association 2006 International Award of Excellence (IN-AWE) "Silver Award" recipients in the "Direct Mail - Newsletter" category. The IN-AWE Awards honor marketing efforts in the pharmaceutical, device and diagnostic industries that demonstrate effective strategy, innovative thinking and stand-out results. Teva Neuroscience was honored for its patient- and caregiver-focused Life in BALANCE™ newsletter, which served to build awareness of the company's role in the treatment of Parkinson's disease and to gather data needed by the company to identify and engage with qualified individuals via their communication channel of preference.

Winners were announced at the Medical Marketing Association's IN-AWE That Jazz awards presentation on Thursday, June 1, 2006, in Chicago, IL.

In its campaign for Teva Neuroscience, Harte-Hanks developed the quarterly Life in BALANCE™ newsletter to address the informational needs and interests of Parkinson's disease patients and caregivers by delivering content to them in an opt-in environment. Tell-a-Friend reply cards prompted the audience to encourage others for whom the newsletter was relevant to request personal subscriptions.

"The proof of the effort's success lies in the 9.2% response to the reply cards -- a significant achievement for referral marketing and a true indication of the newsletter's ability both to deliver value to its audience and to achieve results for Teva," said Frank Harvey, corporate officer and vice president, Harte-Hanks.

"In preparing to launch a Parkinson's disease treatment in a marketplace filled with new and well-established brands, success requires identifying and engaging the people that we are hoping to help," said Paul Rittman, director of Parkinson's product marketing, Teva Neuroscience. "In this case, Teva and Harte-Hanks overcame the dual challenges of locating people living with PD and their caregivers, and providing information that they were interested in and requested."

About the Medical Marketing Association (MMA)

The MMA is the national organization devoted to the professional enhancement of its members. It is a non-profit organization comprising over 1,200 medical marketers from the pharmaceutical, device, diagnostic, and marketing/advertising industries.

About Teva Neuroscience

Teva Neuroscience is an innovative R&D company that focuses on developing novel drugs for diseases of the central nervous system. The company continues to advance its leadership role in the development of drugs that treat a variety of neurological diseases. Teva Neuroscience, Inc. is a subsidiary of Teva Pharmaceutical Industries Ltd. With more than a century of experience in the health care industry, Teva is among the top 20 pharmaceutical companies in the world and the largest generic pharmaceutical company in the world.

About Harte-Hanks, Inc.

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Expert at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit the Harte-Hanks Web site at http://harte-hanks.com or call (800) 456-9748.

Editor's Note: Photographs of the Life in BALANCE™ newsletter can be secured by contacting Chet Dalzell, Harte-Hanks, at (212) 520-3232. For a complete list of MMA IN-AWE winners, visit the Medical Marketing Association Web site, http://www.mmanet.org.

Contact Information

  • Media Contact:
    Chet Dalzell
    Harte-Hanks
    (212) 520-3232
    Email Contact

    Michele Fitzpatrick
    Harte-Hanks
    (800) 543-2212