SOURCE: Winning Brands Corporation

March 27, 2007 11:06 ET

Texan Tough About Environmental Standards

For Derba Mills, Solvent-Free Dry Cleaning Is a Hit With Customers - Hot Button for Competitors

BARRIE, ON -- (MARKET WIRE) -- March 27, 2007 -- Winning Brands Corporation (PINKSHEETS: WNBD) announces that San Antonio's Clothesline Cleaners has declared today that the argument is over: 100% Wet Cleaning has arrived in Texas.

Derba Mills is the San Antonio entrepreneur who took on local skeptics that claimed a Dry Cleaner needs to use the solvent perchloroethylene (perc) in order to achieve commercial viability and cleaning performance. She refused to accept business as usual and announces formally today for the record that her 3 San Antonio non-perc locations are now up and running as proof that the public is eager for leadership by professional garment cleaners on this matter.

Her Clothesline Cleaners is basing its expansion plans on the Solvent Free Solutions™ model of Wet Cleaning using Smart™ Wet Cleaning Solutions and the right hardware for the least possible impact on the environment. No perc is used in the process and the cleaning effluent does not require special handling. It has been estimated that conventional Dry Cleaners in the USA consume approximately 10,000 tons of perc solvent per year. Perc has come under increasing scrutiny by consumer groups and the government because of concerns for its impact on human health and in the environment. California is phasing out the use of perc by means of a graduated ban on the solvent.

Ms. Mills had studied the reaction of her clientele to the Wet Cleaning alternative carefully before declaring the argument over. She took into consideration the texture of finished garments, processing procedures, pricing, electrical utility use and other factors that determine whether this form of operation is sustainable. "We have some high profile customers now," says Mills. "They could afford any service they want -- and they choose ours. However our other consumers who need competitive pricing seek us out too," she adds.

Ms. Mills says that it is taking some true grit to put up with the animosity toward her by perc-based cleaners who are not keen to see this simple alternative to conventional Dry Cleaning succeed. "If a business is using perc, it's going to have mixed feelings about our success. However, I don't mind if the other cleaners switch over too. It's a free country. Let's all compete in a way that's good for the Texas environment at least," challenges Mills

Winning Brands Corporation manufactures Smart™ Wet Cleaning Solutions in North America, together with a range of environmentally responsible alternative cleaning solutions for consumers and industry, such as Winning Colours® Multi-Cleaner, KIND™ Laundry Products amongst others. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors is a Registered Trademark of Niagara Mist Marketing Ltd and used under licence. KIND is a trademark of Niagara Mist Marketing Ltd. Smart™ Wet Cleaning Solution is a trademark of Solvent Free Solutions, Inc.

Contact Information

  • Feature Information:
    Derba Mills
    Clothesline Cleaners
    248 W Olmos
    San Antonio TX 78212
    21518 Blanco
    San Antonio TX 78258
    13212 Huebner
    San Antonio TX 78230
    (210) 415-5462

    Product Information:
    Jim Giddings
    George Loney
    Solvent Free Solutions Inc.
    41 Amelia Crescent
    Belwood, Ontario, Canada N0B 1J0
    (866) 300-8042

    Corporate Information:
    Eric Lehner
    Winning Brands Corporation,
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3
    (705) 737-4062