SOURCE: Texas Hill Country Barbecue, Inc.

Texas Hill Country Barbecue, Inc.

October 11, 2010 09:15 ET

Texas Hill Country Barbecue, Inc. Announces Appointment to the Board of Directors and Creates an Executive Senior Vice President Position

DALLAS, TX--(Marketwire - October 11, 2010) -  Texas Hill Country Barbecue, Inc. (PINKSHEETS: THCB), a provider of Smoked Meat products, announced today the appointment of Arvind Sharma as Executive Senior Vice President.

Jason Ford, President and CEO of THCB, said, "I am pleased to announce the appointment of Mr. Arvind Sharma as Executive Senior Vice President of THCB to navigate our Company in the retail segment, and make THCB a major player in the barbecue industry nationally. We brought Arvind to the Company to create traction while positioning the Company during this growth phase. With over 20 years of holding national high-level corporate positions, as well as over 10 years of national restaurant growth experience, it was imperative to create this position for him. During this short time while positioning THCB for growth, he executed four store locations in key strategic markets in the DFW arena, seven additional sites for the first quarter of 2011, three significant Joint Venture Partners which is integral to the THCB growth strategy, secured a major sports personality to act as brand spokesperson, and has worked closely with the Product Engineering Team to create a positive guest experience. Hence, it is imperative to create this corporate position as well as add him to the Board of Directors moving forward. This generates additional strength on our team to further enhance THCB, and create the next launch phase of the operation. Finally, Arvind created an operational team with national exposure building restaurants and positioning brands in multiple markets. 

Mr. Sharma stated, "The dining segment of 'fast casual' with great food and hospitality is the 'Wave-of-the-Future.' Our core team has produced quality food and products nationally for years. The Company has a top-notch quality Ops Team that will organize and launch this Texas Size experience nationally. We are on track with our projected site selection and launch phase of our retail growth."

Texas Hill Country Barbecue are manufacturers of smoked meat products for sale throughout the United States. The production of smoked meat products including brisket, sausage, pork ribs, pulled pork, barbecue sauce and other products have been in continuous production since 1971 under various production labels. The products that are being manufactured and distributed by Texas Hill Country Barbecue are time tested and proven products in the smoked meat market. Texas barbecue is world famous and Texas Hill Country Barbecue is without a doubt the best in Texas.

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Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act") including the fourth quarter revenue and future growth. Additionally, words such as "seek," intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include the future U.S. and global economies and the impact of competition. Texas Hill Country Barbecue, Inc. does not undertake any duty nor does it intend to update the results of these forward-looking statements.

Contact Information

  • Contact:
    Investor Relations Contact
    The Eversull Group, Inc.
    Jack Eversull