SOURCE: Texas Hill Country Barbecue, Inc.

Texas Hill Country Barbecue, Inc.

October 25, 2010 09:15 ET

Texas Hill Country Barbecue, Inc. Names Former Dallas Cowboy, Jay Novacek, as Spokesperson and for Brand Support

DALLAS, TX--(Marketwire - October 25, 2010) -  Texas Hill Country Barbecue, Inc. (PINKSHEETS: THCB) announced today the naming of local celebrity and football icon, Jay Novacek, as Spokesperson and for building Brand Support for the Company. 

Jason Ford, President and CEO of THCB, stated, "It's not every day you get your first pick. We are very excited about Jay coming aboard as part of the Texas Hill Country family. Jay had an outstanding career as a Dallas Cowboy from 1990 to 1995, won three Super Bowls, made five Pro Bowls, the College Football Hall of Fame, and is a local celebrity and NFL icon. He will be the 'Brand Support Spokesperson' for THCB during Company openings and events. This relationship will also include media promotions, radio/TV, personal appearances, and a position in the downtown corporate office. We anticipate frequent visits by Jay to our upcoming downtown store on Main Street. He will be actively involved in the development of the Brand's growth strategy moving forward. This will include a corporate position, a seat on the Board of Directors, and media relations. Above all, Jay is an outstanding person. He has achieved great success, all while exemplifying hard work, character, and down to earth decency. We could not have asked for a better spokesperson for THCB."

The Op's team added, "We feel very good about our brand and share the excitement. This is an outstanding opportunity for THCB. Jay brings a charisma and will most certainly be the Champion of BBQ!"

Texas Hill Country Barbecue manufactures the sale of smoked meat products throughout the United States. The production of smoked meat products including brisket, sausage, pork ribs, pulled pork, barbecue sauce and other products have been in continuous production since 1971 under various production labels. The products being manufactured and distributed by Texas Hill Country Barbecue are time tested and proven products in the smoked meat market. Texas barbecue is world famous and Texas Hill Country Barbecue is without a doubt the best in Texas.

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Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act") including the fourth quarter revenue and future growth. Additionally, words such as "seek," intend," "believe," "plan," "estimate," "expect," "anticipate" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include the future U.S. and global economies and the impact of competition. Texas Hill Country Barbecue does not undertake any duty nor does it intend to update the results of these forward-looking statements.

Contact Information

  • Contact:

    Investor Relations Contact
    The Eversull Group, Inc.
    Jack Eversull
    214-469-2361 (fax)
    Email Contact