SOURCE: Texas Longhorn Marketing Alliance

Texas Longhorn Marketing Alliance

September 29, 2011 08:58 ET

Texas Longhorn Go Head to Head in Horn Competition

Texas Longhorn Breeders From Across the U.S. Converge in Mesquite This Weekend to Complete for Bragging Rights in Annual Horn Measurement Competition and Auction

LAMPASAS, TX and MESQUITE, TX--(Marketwire - Sep 29, 2011) - Hundreds of breeders and collectors of Texas Longhorn cattle will gather this weekend at the Resistol Arena Complex in Mesquite, Texas, to find out who owns bragging rights to the cow and bull with the longest horns in the world. Longhorn aficionados will also have an opportunity to purchase new breeding stock at the September 30 auction.

The fourth annual Longhorn World Championship will celebrate the accomplishments of a broad range of breeding programs, recognize outstanding individual achievements and give attendees the opportunity to acquire some of the best Longhorn cattle in the country. Hosted by The Texas Longhorn Marketing Alliance (TLMA), the event runs September 30 - October 1.

"For a few brief days, hundreds of Texas Longhorn breeders from all walks of life and from all corners of the country will gather in Mesquite," said Wes Chancey, CEO of the TLMA. "This large and diverse congregation share one common characteristic -- an intense interest and admiration for their beloved Texas Longhorn cattle."

Texas Longhorn cattle with the longest tip-to-tip length are highly regarded by breeders and collectors. While some Texas Longhorns sell for under $1,000, registered animals with the widest horn spans -- those approaching 70 to 80 inches or more -- can sell for tens of thousands of dollars, and a few have sold for over $100,000. For example, at the Texas Longhorn Legacy Sale in March 2008, three-year-old SDR Candy Cane sold for $170,000 to become the highest selling Longhorn cow in modern history.

Cattle will complete in three different horn measurement categories: Tip-to-Tip, Total Horn and Complete Horn. Last year, Shadow Jubilee took top honors in the Female Tip-to-Tip competition with a measurement of 86-⅛ inches, and Top Caliber won the Bull Tip-to-Tip honors with a measurement of 84". The grand prize is the coveted "2011 Ultimate Longhorn World Champion," which will be awarded to the top bull and top cow as selected by a vote of peers.

Horn measurements on bulls will be taken from 9:00 am to 3:00 pm on September 30. Heifers and cows will be measured from 8:00 am to 3:00 pm on October 1. The auction begins at 6:00 pm on September 30. The public is invited to attend these events at no charge.

More information is located at www.thelonghornalliance.com or by calling 1-512-556-0300.

More about Texas Longhorn Cattle
The first cattle introduced to the New World by Spaniards in 1493, Longhorns are the only breed of cattle to evolve without human management. They freely roamed West Texas for hundreds of years until American settlers discovered them in 1830s. From 1866 until 1900, enterprising cowboys rounded up an estimated 10 million of head of Longhorn cattle and drove them up the Chisholm Trail to railheads in Abilene and Dodge City. Because English breeds of cattle have fattier beef and Longhorn meat is leaner, the breed was largely ignored as a meat source by the early 1900s.

By the 1920s, the Texas Longhorn breed was nearly depleted. The United States Forest Service is credited with saving it by relocating a small herd of breeding stock to a refuge in Oklahoma. A few years later, people like J. Frank Dobie and others began gathering Longhorns in Texas state parks to preserve the breed and its place in Texas history. Today there are thousands of Texas Longhorn breeders in the U.S., including actors Matthew McConaughey and Janine Turner, General Tommy Franks (Ret.), Texas entrepreneur and philanthropist Red McCombs, and over 250,000 registered Longhorns in North America and other continents. The best Texas Longhorn cattle sell for tens of thousands of dollars, with a few selling for over $100,000 including a bull that was syndicated for $1 million. A more detailed history of the breed is located on the TLMA website.

About TLMA
The Texas Longhorn Marketing Alliance was established in 2007 to promote the dignity and integrity of Texas Longhorn cattle breed and to serve as voluntary stewards of the Longhorn legacy. Headquartered in Lampasas, Texas, TLMA's growing membership is comprised of thousands of dedicated Texas Longhorn breeders. The organization sponsors several sales events each year. More information about TLMA is located at www.thelonghornalliance.com.

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