SOURCE: Celsius Holdings, Inc.

June 19, 2008 11:07 ET

Texas Premium Distributes Celsius to Grocery Channel in Texas

Focus on Grocery Channel Adds Impressive Retailers

DELRAY BEACH, FL--(Marketwire - June 19, 2008) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today their distribution partnership with Texas Premium Foods. Celsius®, the original, great tasting calorie burner, a healthier choice that has been clinically tested and shown to burn calories, by raising metabolism for over a 3 hour period now has broader access to the grocery channel throughout Texas.

Texas Premium Foods with distribution centers based in Dallas, Houston and Austin services the entire retail grocery channel through out the state of Texas. With this distribution coverage, Texas Premium Foods and Celsius were able to secure DSD placement with major retailers such as Central Market, H-E-B, Kroger and United Market Street.

Momentum continues to grow strong with these additional grocery chain authorizations. H-E-B store sets with Celsius will soon be completed in the Austin, Houston and the Texas Valley areas. Additional merchandising continues with placement of displays, end caps and/or Celsius racks in the higher volume stores in the Kroger chain.

"Under the Meridian Distribution umbrella, Texas Premium Foods' professional approach in assisting and building their DSD business with Celsius has been great." Dick McGee, COO of Celsius added, "Texas Premium Foods regional sales managers throughout the state really understand our target market. Partners like this are extremely important, as we build our brand and new category in the beverage business."

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of the company is to provide healthy everyday refreshment through science and innovation. Celsius is available through multiple channels including grocery, drug, convenience stores, gyms and nutrition stores. Celsius is proudly carried by fine establishments such as Walgreens, CVS, H-E-B, Krogers, Vitamin Shoppe, Raleys, QFC, Hi-Health, Hannaford Supermarkets, Heinens, Sweetbay Supermarkets, Meijer, Discount Drug Mart, King Soopers, Dillons, Fry's, Smiths, Demoulas Market Baskets, Bristol Farms and Central Markets. For more information about Celsius and Celsius, Inc., please visit For investor information, please visit

About Celsius®

Celsius, the original, great tasting calorie burner, is a healthier choice that has been clinically shown to burn calories by raising metabolism and significantly enhances the benefits of regular exercise. The most recent clinical studies show significant increases in the benefits of exercise when consuming a single serving of Celsius before physical activity. Celsius contains Metaboost™, a proprietary blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C.

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in the reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

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