SOURCE: Winning Brands Corporation

November 13, 2006 11:17 ET

Texas Sales Begin for Winning Colours Multi-Cleaner®

Market Testing Confirms Consumer Acceptance

BARRIE, ON -- (MARKET WIRE) -- November 13, 2006 -- Winning Brands Corporation (PINKSHEETS: WNBD) (www.WinningBrands.ca) announces that Winning Colours Multi-Cleaner® retail store sales have now officially started in Texas.

The first site in Texas to switch from "test" mode to "live retail" is in Pearsall, Texas because of good acceptance of Winning Colours Multi-Cleaner® with consumers during local trials. The community is the largest between Laredo and San Antonio on Interstate 35, the proposed NAFTA Super Highway between Mexico and Canada. Winning Brands Corporation has arranged for trial use across America in a variety of store sizes and communities throughout 2006. The company's plan is to ensure that Winning Colours Multi-Cleaner® will be accepted by a wide range of consumers before major investment is made in multi-media consumer advertising. Results are now starting to come in with a decision to proceed with retail sales by every such trial retailer participating in the program so far.

Winning Brands' Sales Manager Lorne Kelly regards the decision to move forward in Texas as important. "Texas is larger than life in many ways," says Kelly, "but also very down to earth; your product has to be real to make it in Texas. We've had the patience to test with real Texans in real situations. The result is a decision by our retail partners that Winning Colours Multi-Cleaner® belongs in the state." Winning Brands Corporations will service its independent retailers through distributors, which are now coming on board. "This is all very encouraging for 2007," concludes Kelly.

Winning Colours Multi-Cleaner® is an environmentally responsible clean-up solution that has come to the attention of professionals in the Paint and Home Improvement industry because of the product's ability to convert most oil-based and other complex stains and messes into simple clean-up with plain water instead of harsh chemicals. The appeal of Winning Colours Multi-Cleaner® is not just its technical performance but also its kindness to skin -- a feature increasingly important to consumers and retailers.

Winning Brands' CEO Eric Lehner states that WGR Lumber & Hardware in Texas symbolizes the reach by Winning Colours Multi-Cleaner® deep into the market by being relevant to consumers across a "very wide range of places and situations." He added that "Winning Brands Corporation has a very solid market foundation to build on in the coming years, here and abroad."

Winning Brands Corporation manufactures the product in North America for domestic and export needs. The company's mission is to replace hazardous chemicals in widespread use with safer alternatives. The company's product range includes consumer and industrial versions of Winning Colours Multi-Cleaner® as well as Solvent Free Solutions™ alternatives to toxic Dry Cleaning solvents and other environmental cleaning solutions.

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Release Nbr:23

Contact Information

  • Contact Information:
    Rhonda Windsor
    Vice-President
    Winning Brands Corporation
    (905) 898-0918
    11 Victoria Street, Suite 220A
    Barrie, Ontario, Canada L4N 6T3
    Tel (705) 737-4062
    Fax (705) 737-9793
    www.WinningBrands.ca