SOURCE: Ameristar Casino Resort Spa Black Hawk

Ameristar Casino Resort Spa Black Hawk

December 21, 2010 08:00 ET

Text GOFAST to 30364 for Real-Time Black Hawk Highway 119 Construction Updates From Ameristar

BLACK HAWK, CO--(Marketwire - December 21, 2010) -  Ameristar Casino Resort Spa Black Hawk will be sharing instant traffic updates with guests through opt-in text messages, email, Twitter and through a live RSS (Really Simple Syndication) feed to Ameristar's website during upcoming Black Hawk road construction. Road work, which includes widening Colorado State Highway 119 from Main Street in Black Hawk south for approximately one mile, began yesterday. Ameristar has contracted Cellit, an industry leading mobile marketer, to provide the platform for the texting initiative.

"Messages will be customized based on the current construction situation taking place," said Andy Hamblen, Senior Vice President and General Manager of Ameristar Casino Resort Spa Black Hawk. "We understand that guests use multiple technologies to receive information, so we want to provide the most up-to-the-minute, real-time alerts possible through mobile, web, social media and email channels."

Guests may text GOFAST to 30364 for the specific duration and location of delays, and all-clear messages. Most delays, which may last five to 10 minutes and occasionally as long as 20 minutes, will occur 3 a.m. - 2 p.m. Monday through Friday. Guests may also subscribe to a live RSS feed at http://www.ameristar.com/GoFast to have automatic traffic updates pushed to their desktops. An all-clear message will be tweeted from http://Twitter.com/AmeristarBH each day, Monday through Friday, when all construction has been completed for the day.

ABOUT AMERISTAR
Ameristar Casinos, Inc. is a leading Las Vegas-based gaming and entertainment company known for its premier properties characterized by state-of-the-art casino floors and superior dining, lodging and entertainment offerings. Ameristar's focus on the total entertainment experience and the highest-quality guest service has earned it leading positions in the markets in which it operates. Founded in 1954 in Jackpot, Nev., Ameristar has been a public company since November 1993. The Company has a portfolio of eight casinos in seven markets: Ameristar Casino Resort Spa St. Charles (greater St. Louis); Ameristar Casino Hotel East Chicago (Chicagoland area); Ameristar Casino Hotel Kansas City; Ameristar Casino Hotel Council Bluffs (Omaha, Neb., and southwestern Iowa); Ameristar Casino Hotel Vicksburg (Jackson, Miss., and Monroe, La.); Ameristar Casino Resort Spa Black Hawk (Denver metropolitan area); and Cactus Petes Resort Casino and The Horseshu Hotel and Casino in Jackpot, Nev. (Idaho and the Pacific Northwest).

Visit Ameristar Casinos' website at www.ameristar.com (which shall not be
deemed to be incorporated in or a part of this news release).