SOURCE: ALLSTATE INSURANCE COMPANY OF CANADA

Allstate Insurance Company of Canada

November 27, 2013 07:00 ET

TGIF? Not So Fast! Allstate Data Reveals Fridays in Quebec Have Highest Car Collision Rate

Province Shows Decrease in Collision Claims, Study Finds

TORONTO, ON--(Marketwired - November 27, 2013) - Allstate Insurance Company of Canada's Quebec Safe Driving Study, released today, finds a third of all car collisions happen on Thursdays and Fridays. The study, which examines the frequency of customers' collision claims in the province, shows that Fridays have the most collisions (16.4 per cent) followed by Thursdays (15.9 per cent). Sunday drivers are the safest, with only 9.8 per cent of collisions happening on that day.

While Thursday and Friday see the most collisions, the Allstate Canada study found that Quebec roads have in fact become a little bit safer overall in the past two years. Quebec customers insured by Allstate Canada had 1.2 per cent fewer collisions from July 1, 2011, to June 30, 2013, than in the previous 24 month period. More information about the study can be found here.

"We are encouraged to find that collisions are decreasing in the province, and we hope this trend continues," says Saskia Matheson, spokesperson for Allstate Canada. "Many car collisions are avoidable, so reinforcing the message of safe driving is a priority for Allstate Canada."

Matheson says that higher collision rates for Thursdays and Fridays may be as a result of more activity on the roads. "We may see more activity on Thursdays and Fridays because they are both commuter days and days when people are getting together or socializing after work. The other days of the week are likely to be commuter days or social days, but perhaps not both." Matheson also points to driver fatigue at the end of the work-week as a possible contributor to the higher collision rates on these days.

Looking at the frequency of collisions by community, of the 10 included in the study from the province Chateauguay was found to have the lowest collision rate and is also the most improved community tracked in the study. Its collisions frequency rate fell from 7.51 per cent in the 2009-2011 period to 6.43 per cent in 2011-2013. This is a 14.42 per cent reduction in the frequency of collisions in the community.

Quebec regional findings

  • The findings from 2011-2013 for Quebec communities:
  1. Chateauguay, 6.43 per cent
  2. Gatineau, 6.55 per cent
  3. Longueuil, 6.64 per cent
  4. Vaudreuil, 6.77 per cent
  5. Saguenay, 6.97 per cent
  6. Quebec, 7.44 per cent
  7. Dollard-des-Ormeaux, 7.45 per cent
  8. Terrebonne, 7.62 per cent
  9. Laval, 8.06 per cent
  10. Montreal, 8.60 per cent
  • The three most improved communities are Chateauguay (14.42 per cent reduction in collisions), Dollard-des-Ormeaux (7.41 per cent reduction), and Longueuil (6.22 per cent reduction in collisions).

"We have conducted our Safe Driving study for five years in Ontario, and now twice in Quebec, and hope to generate discussions about what it means to be a safe driver. While the study only uses our data, we believe it's important to share trends we are seeing," says Matheson. 

Visit http://bit.ly/SafeDrivingStudyQuebec for more detailed results as well as breakdowns by city and region.

Attention Editors: Allstate Canada has also released a study that looks at collision data from customers in Alberta, Ontario, New Brunswick and Nova Scotia. Release can be found here.

Study Methodology
Allstate Canada conducted an in-depth analysis of company collision data to determine the safest communities based on the frequency of collisions. The study spans a 24-month period beginning July 1, 2011, through June 30, 2013, and also offers a comparison to the data from July 1, 2009, through June 30, 2011.

To ensure the data provides a realistic outlook of what is happening on roadways, only communities with at least 1500 cars insured by Allstate Canada during the 24-month period were included in the study. This year, 10 communities in Quebec were included.

Claims data is limited to collisions for which there was a payout; claims for incidents such as break-ins or vandalism are not included in this analysis. Two-year periods were chosen to provide a larger sample for more meaningful analysis. Survey data ranks frequency of collisions, not severity of accident. Collision data can be traced back to the registered car address. The study itself does not include the personal information of Allstate customers.

About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada is one of Canada's leading producers and distributors of home and auto insurance products, and also recently named for the second year in a row to Aon Hewitt's Best Employers in Canada list. "The Good Hands Network®" enables consumers to contact Allstate Canada through one of 82 community-based Agencies, directly online at allstate.ca and through the Customer Contact Centre at 1-800-Allstate. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), Crime Stoppers, United Way and Junior Achievement. To learn more about Allstate Canada, visit allstate.ca.

Contact Information

  • For more information or to book an interview with Saskia Matheson, Allstate Canada's official spokesperson, or to speak to a regional Allstate spokesperson please contact:

    Jennifer Fox
    Thornley Fallis Communications
    Office: 416.515.7517 x 350
    Email: fox@thornleyfallis.ca

    Katie Charbonneau
    Thornley Fallis Communications
    Office: 416.515.7517 x 328
    Email: charbonneau@thornleyfallis.ca