SOURCE: TGM Associates

TGM Associates

October 05, 2009 16:48 ET

TGM Associates Experiences Astounding Web Traffic Growth

New Website Platform and Search Engine Optimization Program Boosts Traffic

NEW YORK, NY--(Marketwire - October 5, 2009) - Zach Goldman, Director of Operations for TGM Associates, a full service, SEC-registered real estate investment advisory firm, announced today that the company's new website, www.tgmassociates.com, has experienced an estimated 442% increase in website visits since March 2009 as a result of an aggressive search engine optimization program and significantly improved site design and functionality.

"We are elated by the vast increase in website traffic and conversion to leads or inquiries," stated Goldman, who noted that the number of leads generated from the website doubled within six months of the launch. "The site's top-line functionality and stunning aesthetics coupled with the integration of a solid search engine optimization strategy undoubtedly contributes to the impressive growth."

Launched in April 2009, the new suite of websites features TGM's corporate website along with 47 property sites. The website was designed to distinguish TGM from its competitors and to improve the overall user experience for its residents, employees, investors and vendors. TGM invested in the new site design and development with the primary goal of having a platform that allows the company to communicate more effectively with prospective and existing residents. Also, it provides property employees with a valuable leasing and resident retention tool, and allows TGM to expand its online presence which ultimately contributes towards increasing the company's overall market share.

The website incorporates a database driven application based on LAMP (Linux, Apache, MySQL and PHP) technologies. Additional new features of and programs for the site include:

--  A search engine friendly interface;
--  Interactive floor plans with a furniture arranger tool;
--  Google-integrated property points of interest maps;
--  An interactive flash-based national property map;
--  A robust content management system;
--  A separate Intranet/document portal;
--  Integrated virtual tours and property videos;
--  An aggressive Search Engine Optimization (SEO) strategy; and
--  Mobile phone friendly.
    

TGM is planning to roll-out additional enhancements to the website platform within the coming months, as part of its continual focus on the firm's web presence.

The site is designed, developed and hosted by Delucchi+ (www.delucchiplus.com), a strategic real estate marketing firm located in Washington, D.C. Delucchi+ is also managing the digital marketing services for TGM's corporate website and its 47 apartment communities in an effort to maximize occupancy rates across TGM's portfolio.

For more information about TGM Associates L.P., please contact Zach Goldman, Director of Operations, at 212.830.9345 or visit www.tgmassociates.com.

About TGM Associates L.P.

Founded in 1991, TGM Associates L.P. is an investment advisory firm with a single focus -- multifamily properties. TGM specializes in acquisitions, property management, leasing, construction, property maintenance and dispositions. On behalf of its investor clients, TGM acquires, manages and sells apartment properties throughout the United States. Since 1991, TGM has invested approximately $1.7 billion in 114 multifamily residential properties throughout 28 states. TGM's current portfolio contains 47 properties in 23 states encompassing approximately 13,000 units.

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