SOURCE: Thalmic Labs

Thalmic Labs

September 12, 2016 09:00 ET

Thalmic Labs Hires Chief Marketing Officer and Expands Offices to San Francisco

Former Head of VR Marketing at Samsung, Tara Kriese, Joins Team as Company Has Doubled in Size Over Past Twelve Months

WATERLOO, ON--(Marketwired - Sep 12, 2016) - Thalmic Labs, pioneers in the future of human-computer interaction and makers of the revolutionary gesture control Myo armband, today announces Tara Kriese as Chief Marketing Officer and the opening of its San Francisco office. Following four years of rapid growth in Waterloo, Thalmic Labs plans to hire for engineering, sales, marketing and business development positions in San Francisco and will continue to hire in Waterloo.

Kriese, former Senior Director and Head of Marketing at Samsung Electronics America, brings more than 15 years of experience marketing consumer technology and services, including innovative digital products such as virtual reality (VR and 360), to Thalmic Labs. Her primary responsibility will be to oversee all marketing and communications efforts for the company.

"Tara is uniquely skilled at developing disruptive market opportunities, and we're excited to begin leveraging her expertise as we take a big step in expanding the company," said Stephen Lake, CEO and Co-founder of Thalmic Labs. "She's a leader in identifying new markets, segments, channels and trends, with expertise in emerging product categories as reflected in all her accomplishments in her career."

Prior to joining Thalmic, Kriese was Senior Director and Head of Marketing at Samsung Electronics America, where she led U.S. marketing efforts for Samsung's virtual reality portfolio, launching Gear VR, Gear 360 and the Samsung VR service. She is credited as the strategist behind Samsung's significant market share growth and resulting category leadership position in VR. Prior to joining Samsung, Tara has held various consumer and product marketing roles at Amazon in Digital Products, Bing and Windows Live at Microsoft and AIM at AOL.

"Thalmic Labs has already revolutionized the wearable technology space with the introduction of gesture control technology and the Myo armband," said Tara. "The company is eager to expand into new markets with a strong team of leaders and developers, and I am excited to utilize my experience in marketing emerging technologies to help Thalmic Labs in the next stage of its journey."

For more information and to view open job positions, visit

About Thalmic Labs
Thalmic Labs is pioneering new ways of interacting with digital devices. With a mission to merge people and technology, the company is revolutionizing how we will interact with technology in the future. Its first product, the Myo™ armband, measures electrical activity in muscles to wirelessly control computers, phones and other digital technologies.

Thalmic Labs is a North American company headquartered in Waterloo. Founded in 2012 by three graduates of the University of Waterloo's mechatronics engineering program (Stephen Lake, Matthew Bailey, Aaron Grant), Thalmic Labs has grown to a world-leading team of engineers, researchers, and designers committed to building the future of wearable technology. In June 2013, Thalmic Labs announced the closing of a $14.5M round of Series A funding led by Spark Capital and Intel Capital.

Contact Information

  • Media Contact:
    Sara Sublousky
    Uproar PR for Thalmic Labs
    Email Contact
    321-236-0102 x 228