SOURCE: Thane Direct

September 12, 2012 17:30 ET

Thane Direct Tapped to Handle Worldwide Distribution of TapouT XT®

Thane to Launch Home Fitness Phenomena Worldwide Across All Channels of Direct Response and Retail

TORONTO--(Marketwire - Sep 12, 2012) - Thane Direct has secured worldwide distribution rights to the home fitness phenomenon, TapouT XT®, it was jointly announced by Amir Tukulj, CEO of Thane Direct and Lloyd Neher, CEO of TFit LLC, marketer of TapouT XT®.

In addition to representing TapouT XT® across all channels of direct response and retail distribution internationally, Thane will also handle key wholesale categories in the US including retail, catalogue and live shopping. 

Thane has set January 2013 for the global roll-out of TapouT XT®, timed to coincide with the start of the most significant health and fitness season of the year.

A true mixed martial arts (MMA) style home fitness program that helps lose weight, build lean muscle and get ripped in only 90 days, TapouT® XT is comprised of 12 extreme MMA-inspired DVD workouts developed by acclaimed fitness expert and pro trainer, Mike Karpenko. Reinventing everything everyone ever thought about working out at home, TapouT® XT combines exclusive cardio, strength, core and power exercises coupled with fun and challenging MMA inspired kicks, punches and elbows that take practitioners to a whole new level of fitness.

The XT stands for Extreme Training -- which becomes instantly evident when first working out with the TapouT® XT home fitness system that comes complete with 12 sweat-inducing workouts, a strike training DVD featuring some of today's most elite MMA fighters, XT Pro-Grade Resistance Band, XT Training Leg Band, 10-Day Slim Down Guide, TapouT XT® Nutrition Guide, Workout Calendar, Fitness Guide and the TapouT XT® Workout Towel.

"TapouT XT® is poised to become a mega international success story and we are thrilled to join with Lloyd Neher and his team to bring this extraordinary home fitness system to the entire international marketplace," said Tukulj.

"We want the best in every aspect of our company's marketing and for reaching success internationally, Thane Direct is the best. We look forward to working alongside this great company as we join forces to maximize direct response and retail sales of TapouT XT® on a global scale," said Neher.

"Virtually everything a person needs to see in regards to getting the results they crave is included in the TapouT XT®," said Michael Clark, EVP of Thane. "The TapouT XT® combines peak performance principles and body shaping goals all men and women want to create a comprehensive product that is exploding in the home fitness market."

Inquiries regarding TapouT XT® can be directed to Mike Clark, Executive Vice President of Thane Direct, at 330-956-5310 ext. 106.

Launch DRTV, a leading producer and developer of at-home DVD workout programs, produced both the infomercial and the TapouT XT workout videos. 

About Thane Direct: Headquartered in Toronto, Thane Direct is a global leader in the multi-channel direct marketing of consumer products in the fitness, health & beauty and house wares product categories. Thane Direct's distribution network spans the globe in well over 100 countries through its group of owned and operated shopping channels across the world's most prominent markets, as well as corporate subsidiaries, strategic partners and distributors. All marketing channels are maximized which include direct response TV, home shopping networks, catalogs, retail, print advertising, credit card inserts, and the Internet. Thane develops and acquires products and distribution rights, arranges low-cost manufacturing, and then markets its products through its various distribution channels.

About TFit, LLC®: TFit, LLC is the premier marketer of the mixed martial arts (MMA) inspired in-home exercise and nutrition system, TapouT® XT. Founded in 2011, TFit, LLC has partnered with some of today's leaders in the fitness, nutrition, and professional sports industry to help transform personal training into a dynamic and entertaining experience. Visit the TFit, LLC website at www.tfitllc.com for more information.

About TapouT: Founded in 1997, TapouT was the first apparel brand to represent the sport of MMA. Since then, TapouT has become synonymous with the sport and is the most recognized MMA apparel brand in the world with professional athletes and fans alike wearing TapouT as a badge of honor symbolizing the brand's never quit fighting spirit. In 2010, TapouT was purchased by ABG TapouT, LLC a division of Authentic Brands Group LLC and has since expanded the brand globally with licensees throughout North America, Brazil, Australia, South Africa, UK and Europe. Product categories include apparel and accessories, training and safety equipment, footwear, eyewear, timepieces, beverages, personal care and more. www.tapout.com

About Authentic Brands Group, LLC: Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. With offices in New York and Toronto, ABG's mission is to acquire and manage iconic consumer brands in apparel, sporting goods, action sports, home, celebrity, entertainment and consumer electronics and enhance brand equity through best-in-class brand licensee and direct-to-retail partnerships. The brands ABG owns include Marilyn Monroe®, Prince®, Ektelon®, Viking®, TapouT®, Sportcraft®, Classic Sport®, Silver Star Casting Company®, Iron Star®, Hitman Fight Gear® and Sinister Brand®. www.authenticbrandsgroup.com

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