SOURCE: LARK

lark

November 14, 2012 09:23 ET

Thanksgiving to New Year's Is the Most Difficult Time of the Year for Americans Trying to Stay Healthy According to the lark™ Holiday Habits Survey

Seasonal Foods and Too Many Holiday Commitments Cause Many to Struggle With Eating Healthy, Exercising and Sleeping Well

MOUNTAIN VIEW, CA--(Marketwire - Nov 14, 2012) - lark (www.lark.com), creator of lark™ original, lark pro and larklife™, today released the results of its Holiday Habits Survey*, finding that staying healthy and celebrating the holidays are at odds for most Americans. Those surveyed report that the 40 days between Thanksgiving and New Year's may be the most wonderful time of year, but when it comes to keeping healthy, it's simultaneously the most difficult.

Asked to consider the entire year, half (50 percent) of respondents agreed that it is most difficult to eat healthy, exercise and sleep well between Thanksgiving and New Year's because holiday commitments take up a lot of their free time. And seasonal foods pose an even bigger problem: a full two-thirds (66 percent) don't have enough willpower to stick to healthy eating.

The Gender and Age Gaps

Young women (18-34) are most challenged by holiday health hurdles: 81 percent fall prey to seasonal foods and 43 percent prefer an extreme January diet to keeping track of their food and exercise from Thanksgiving to New Year's. In part, it's because this group is the most stretched, schedule-wise. Nearly two-thirds (vs. half of the general population) blame holiday commitments for getting them off track.

Among men, it's the years from 35-44 that seem the most difficult, with nearly three-quarters (71 percent) blaming seasonal foods as a major challenge to healthy eating -- though only a quarter of them (24 percent) are willing to go on an extreme January diet to undo the damage. 

"The 'what-the-hell' effect -- when a single bite of a forbidden food throws a dieter's whole day off -- becomes a greater challenge during the holidays. The season's joy is often tainted by stress for anyone striving to establish or maintain a healthy lifestyle," said Julia Hu, CEO and founder of lark. "We created our newest product, larklife, to combat exactly these kinds of challenges. Leading a healthy lifestyle can co-exist with the occasional piece of holiday pie or cup of eggnog. larklife offers real-time, actionable tips on diet, fitness and sleep, formulated by experts who've gotten to know you as you've worn the band on your wrist, to keep you feeling good through the most difficult time of the year."

The larklife philosophy: live smarter™

Fitness
larklife automatically tracks steps taken, calories burned and distance traveled. Unlike competing products, larklife's technology can better tell what activity users are doing, down to distinguishing between a run and a walk.

Diet
larklife's one-tap diet tracking lets users effortlessly log a meal by simply pressing the button on their wristband. The iPhone app records the meal wirelessly and users have the option to go back and easily tap what categories of food they ate if they want to, when they have a free moment.

Sleep 
Your mood and energy to tackle the day are closely linked with a good night's sleep followed by a pleasant wake up call. larklife not only tracks and analyzes the wearer's sleep, but also wakes them gently using lark's patented, dynamic vibration technology.

larklife delivers the experience of having a nutritionist and fitness, sleep, productivity and energy coach for only $149.99. Available in time for the holidays, Americans who want a little help through the season can pre-order larklife now at www.lark.com.

*Survey Methodology
This survey was conducted online within the United States by Harris Interactive on behalf of lark from October 2-4, 2012 among 2,516 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey results and methodology, including weighting variables, please contact amanda@atomicpr.com.

About lark
lark designs its products to work for everyone. Using cutting-edge health science to individualize the health improvement process, lark™ original, lark pro and larklife™ teach people how to feel their best, every day.

larklife™ was developed by Julia Hu, CEO of lark, who earned her MS and BS from Stanford University's Design School. She is supported by world-renowned experts in self-betterment, including Dr. Baba Shiv, neuroeconomist and Stanford University faculty; Dr. Jo Solet, psychologist, sleep expert and Harvard University faculty; Cheri Mah, a pro-sports sleep coach to NBA, NFL, and NHL athlete; and Natalie Stein, exercise and nutrition expert and Michigan State University faculty.

Founded in 2010, lark is based in Mountain View, Calif. To learn more about all of lark's products, visit www.lark.com. For ongoing company and product updates, follow lark on Twitter at www.twitter.com/ourLARK or connect on Facebook at http://www.facebook.com/ourLARK.