SOURCE: CafePress

CafePress

May 05, 2011 09:00 ET

That's Not All Folks! Warner Bros. Consumer Products and CafePress Team Up for Online Fan Gear Shopping

Viewers Can Now Create Official Warner Bros. Television and Film Merchandise to Take Fan Engagement Beyond the Screen

SAN MATEO, CA--(Marketwire - May 5, 2011) - Warner Bros. Consumer Products (WBCP) and CafePress, the leading source for high quality customized products, are teaming up to offer consumers an interactive way to engage with their favorite Warner Bros. television shows and movies. Now, thanks to this licensing agreement, film and television fans can design, sell and share official studio merchandise. Fans of series such as "Chuck," "Gilmore Girls," "Gossip Girl," "Supernatural," "One Tree Hill" and "The Vampire Diaries" can head to CafePress (at http://shop.cafepress.com/fanfare) to create custom t-shirts and gifts inspired by the characters they love. In addition, fans will be able to create custom items inspired by their favorite Warner Bros. films, including "The Hangover," "A Christmas Story" and "Caddyshack."

"If card-carrying members of the 'Caddyshack' cult want to make memorabilia about the film's iconic dancing gopher, now they can. At CafePress we power people's passion by enabling them to create merchandise relating to the shows and characters they know and love," comments CafePress Director of Marketing Marc Cowlin. "With this partnership, we're providing the Warner Bros. fan base a truly unique opportunity to create merchandise that is personalized and meaningful and perfectly in pitch with their favorite films and shows."

"Our vast property portfolio lends itself perfectly to products that offer a wide range of customization and creativity such as those offered by CafePress," said Karen McTier, executive vice president of Domestic Licensing and Worldwide Marketing for Warner Bros. Consumer Products. "Loyal fans of our film and television hits and classics will be excited at the array of personalization options which will be available as a result of this exciting alliance."

Fans can learn more about getting started on their own fan merchandise designs by visiting http://shop.cafepress.com/fanfare or by visiting individual show pages to learn more about designing numerous custom products, including:

CafePress and WBCP have plans to launch fan portals for additional properties in the coming weeks.

*Note: Fan designs may not include actual footage or images from properties; all designs must be original art and comply with posted fan portal rules.

About CafePress
CafePress is the world's leading source for custom printed products and self-expression through merchandise. Each month, more than 11 million shoppers visit CafePress to buy or create custom T-shirts, mugs, posters and other unique gifts that reflect their interests, passions, beliefs and affiliations. Launched in 1999, CafePress has empowered individuals, non-profits and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into an impressive catalog of over 250 million unique gifts.

Learn more about CafePress by visiting:
http://www.cafepress.com
http://www.cafepress.com.au
http://www.cafepress.ca
http://www.cafepress.co.uk
http://www.facebook.com/cafepress
http://twitter.com/cafepress

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

TM & © Warner Bros. Entertainment Inc.
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