SOURCE: IDG Enterprise

IDG Enterprise

June 07, 2013 08:00 ET

That's a Wrap. Business and Technology Thought Leaders Define Future of Consumer-Like Technologies in the Enterprise at 2-Day CITE Conference + Expo

Business Management Expert Gary Hamel and NASA IT CTO Tom Soderstrom Deliver Powerful Keynotes; Next CITE Program on Nov. 5, 2013

SAN FRANCISCO, CA--(Marketwired - Jun 7, 2013) - IDG Enterprise this week held its second annual Consumerization of IT in the Enterprise (CITE) Conference + Expo -- the first conference devoted exclusively to the intersection of consumer technologies and the enterprise -- leaving more than 800 attendees with expert insight on the latest trends disrupting the enterprise technology landscape. Throughout the event, industry thought leaders, IT executives, media and analysts heard from executives from leading organizations such as AT&T, Citrix Systems, Cisco, IntraLinks, NASA and Starz Entertainment address the benefits and challenges of integrating consumer technologies into the enterprise workplace.

"BYOD was just the beginning. The consumerization of IT has continued to expand into every corner of the enterprise over the last several years. Now, business leaders not only want to know how to integrate consumer technology securely into the enterprise, but also which tools and techniques from the consumer world can make their employees happier and more productive," said Matt Rosoff, Editorial Director, CITEworld, the companion news website to the event. "The CITE Conference + Expo will continue to address these topics head-on by providing insight and concrete tips from leading minds in the industry and real-world examples of consumerization in action."

Key CITE Conference + Expo 2013 trends and takeaways include:

  • There's no room for bureaucracy in enterprise IT: According to keynote Gary Hamel, businesses are on the cusp of a leadership revolution because millennials moving into the workforce are "the most authority-phobic" generation in history. Putting decision-making power in the hands of these employees will elicit creativity, innovation and better results.
  • Social is the next key component of successful IT consumerization strategies: Enterprise social networks have potential well beyond simply allowing employees to interact in new ways. They can also serve as an audit trail or a new channel in which to engage customers and partners.
  • Cut the 'Crapplications': Companies are finally realizing that complicated enterprise applications won't cut it any longer. Today's workforce expects app interfaces as clean, sophisticated and intuitive as the apps they use in their personal lives.

The CITE Conference + Expo kicked off with a powerful keynote address by Hamel, the renowned author and management expert whose latest venture seeks to reinvent management by harnessing the power of open innovation. "BYOD is the beginning of the end of the CEO-and-down concept," said Hamel. "Employees want the power to make their own decisions, set their own schedules, work from wherever they can be comfortable, and BYOD helps free them to do that." NASA Jet Propulsion Laboratory IT CTO Tom Soderstrom delivered the second day keynote address and spoke on how enterprises can create a sustainable model for innovation with consumer-driven IT. He shared a peek at some of the latest gadgets under consideration by NASA for future use.

In addition to intriguing keynote speeches, attendees heard firsthand how organizations are adapting to the consumerization of IT in the enterprise from the likes of Leo P. Rohlinger, Executive Director, AT&T Mobility Solutions Services and Cisco's Vice President of Global Marketing Planning and Programs, Marie Hattar. Additional key sessions of the conference included IntraLinks' "From Cockpit to Office Park: The "Share" Paradigm in Modern Business" and Citrix's "Power to the People! Providing Work/Life Balance with a New Service Delivery Model." The final panel on "Leading Technology and Business Change in the New Era" pulled all the threads of the CITE Conference + Expo conversation together. Charting the future course of enterprise technology were speakers from AIIM, AMAG Pharmaceuticals, Northrop Grumman, and IDC's CMO Advisory Practice.

For the first time, CITE capped off the first day of the conference with an Evening of Innovation, which introduced attendees to innovative, enterprise-focused mobile, social and communications technologies launched at DEMO Mobile 2013, a sister event to CITE. A panel with IT executives and Alex Rosen, Managing Director at IDG Ventures, provided feedback to the demonstrators prior to an interactive discussion with all in attendance. "We wanted to bring the energy and innovation of mobile startups to CITE, and inviting companies from DEMO Mobile was the perfect way to do that," said Anne McCrory, vice president of marketing and content strategy for IDG Enterprise Events and the event's content producer.

Insights gleaned from the event reached not only the onsite attendees but a Twitter audience of more than 5 million.

"Business is changing incredibly quickly due to the adoption of consumer and consumer-like technologies in the workplace, and CITE does an extraordinary job of bringing together key stakeholders in industry and business to help them capitalize on these trends," said Michael Friedenberg, President and CEO of IDG Enterprise.

The next event, the CITE One-Day Forum, will be held Nov. 5, 2013 in New York City. Sponsor inquiries may be addressed to publisher Adam Dennison at

To follow continued news and information from the CITE Conference + Expo, or to join the discussion:

CITE Conference + Expo 2013 Sponsors
Game Changers Sponsors: AT&T, Cisco, Citrix Systems, IntraLinks

Innovator Sponsors: BMC Software, Box, Dropbox, SAP

Next Gen Plus Sponsors: AirWatch, AppSense, JAMF Software, Jive Software, MOBI, WatchDox

Next Gen Sponsors: Adobe, AsdeqDocs, Bitzer Mobile, BoardVantage, Capriza, EffectiveUI, Good Technology, i7 Networks, K2, ITinvolve, Moka5, OutSystems, TrackVia, Verizon Wireless, Wandera

About CITE Conference + Expo
CITE: The Consumerization of IT in the Enterprise Conference & Expo brings together the buyers and sellers of consumerized IT solutions to drive adoption and deployment in the enterprise. This national conference and expo gives IT and business executives, venture capitalists, and a wide array of business technology decision-makers, a holistic view of how personal technology is changing and infusing the workplace -- with the ability to drive innovation and productivity to new heights. Embracing this trend is critical not only for attracting and empowering the next generation workforce but for retaining customers and creating business advantage.

About CITEworld
CITEworld is the leading resource for IT professionals, business leaders, technology providers and investors who want to make the most of consumer technologies in the workplace. Additionally, CITEworld creates opportunities for information technology and consumer marketers to reach this audience. CITEworld, through, CITE Conference + Expo as well as CITE Forums, address the mobile revolution reshaping the workplace, including BYOD policies and best practices, mobile device management, mobile enterprise apps, consumer apps in the workplace, as well as the new breed enterprise companies that are bringing a more consumer-like experience to the workplace. CITEworld is published by IDG Enterprise, a subsidiary of International Data Group (IDG), the world's leading media, events and research company. Company information is available at

Contact Information

  • Contact:
    Aaron De Lucia
    Porter Novelli for CITE Conference & Expo
    (512) 241-2249
    Email Contact