SOURCE: Adam R Jacobson Editorial Services and Research Consultancy

2010 U.S. Hispanic Social Media & Marketing Overview Sponsors

May 17, 2010 13:36 ET

The 2010 U.S. Hispanic Social Media & Marketing Overview, Presented by Story Worldwide

A Downloadable, Easy-to-Read PDF for Hispanic Advertising, Marketing and PR Professionals by the Adam R Jacobson Editorial Services and Research Consultancy

MIAMI, FL--(Marketwire - May 17, 2010) -  Longtime U.S. Hispanic market journalist and market research specialist Adam R Jacobson, in association with HispanicAd.com and HispanicPRPro.com, has produced the US Hispanic Social Media & Marketing Overview.

This downloadable Special Report, presented in a White Paper format, investigates the importance of social media & social marketing, and reviews the implications for companies actively targeting Latinos, advertising agencies active in the Hispanic market, U.S. Hispanic media and the PR Industry as a whole.

Interview subjects include sociologist and thought leader Brian Solis, Tamara Barber of Forrester, SMG Multicultural's Marla Skiko, Alma DDB head Luis Miguel Messianu and interactive director Andrea Arnau, Lee Vann of Captura Group, Karla Lucia of Latinsphere, Chiqui Cartagena and Simon Kelly of Story Worldwide, and José Villa of Sensis, and among others.

"The time to truly examine the potential brand growth through social media marketing in the U.S Hispanic market is now," says Jacobson. "Companies are eager to learn how to integrate social media into their overall Latino marketing efforts, and to make the best determination as to what type of shop -- PR, experiential/event marketing, full-service or digital/interactive -- should lead these efforts."

This free report is available exclusively at HispanicAd.com; HispanicPRPro.com; and at JakeAdams.net, the business website and blog for Adam R Jacobson. American Association of Advertising Agencies (AAAA) members will be receiving a copy of this report directly from the 4A's website.

"This report is designed to bring fuller understanding of the opportunities available to marketers and advertisers through social media in the U.S. Hispanic market, and we encourage all to partake in every opportunity to learn," says Jacobson, publisher of the well-received Hispanic Market Overview - 2010, released in February.

The 2010 U.S. Hispanic Social Media & Marketing Overview, presented by Story Worldwide, is the second in a series of independently produced projects distributed in association with HispanicAd.com.

Jacobson launched the series of reports following a nearly four-year stint at Hispanic Market Weekly, most recently serving as senior associate editor and content director for the HispanicSportsBusiness, CMO Essentials, Industry Snapshots and HispanicEntertainmentBusiness platforms. He also developed Hispanic Market Weekly's Enhanced Market Profiles and is the author of many of the publication's acclaimed special reports.

Jacobson's previous experience includes various editor and columnist positions at former music industry trade publication Radio & Records; Publications Editor for the American Translators Association; Associate Editor for LatinaStyle Magazine; and as a contributing editor for Hispanic Magazine.

For more information on the 2010 U.S. Hispanic Social Media & Marketing Overview, contact Adam R Jacobson at adam@jakeadams.net or via Twitter at http://twitter.com/jakeadamsdotnet and visit http://jakeadams.net

Contact Information

  • Contact:
    Adam R Jacobson
    Editorial Services and Research Consultancy
    (818) 231-1546