Memory Ball

Memory Ball
Alzheimer Society of Toronto

Alzheimer Society of Toronto

March 14, 2013 10:30 ET

The 2nd Annual Memory Ball Gala Supporting the Alzheimer Society of Toronto

Tickets for Memory Ball on Sale Now Until March 18th, 2013

TORONTO, ONTARIO--(Marketwire - March 14, 2013) - Friends for a Benefit (FFAB) is thrilled to announce the Second Annual Memory Ball Gala Event, in support of The Alzheimer Society of Toronto. Presented by Feature Foods, Memory Ball will be held on Saturday, March 23rd, 2013 and will showcase a variety of entertainment including performances by local Toronto DJs and a live band. In addition, guests can look forward to sampling Feature Foods' herring at the herring and vodka bar and enjoying a hand massage from Aveda's spa experts. The event welcomes over 400 guests at Andrew Richard Designs, a trendy loft style venue in downtown Toronto. Tickets can be purchased at www.memoryball.org.

For FFAB, Alzheimer's disease is a part of their daily lives - with two of the committee members' care giving for their mothers affected with the disease. "In the face of such a debilitating disease, we felt helpless, and wanted to do something to help others living with the disease," said FFAB of their motivation behind organizing the event.

"Our goal is to raise awareness of the disease within a younger demographic," they continued. "Alzheimer's is typically understood to be an 'elderly' disease; however, prevalence among the under 60 age bracket is rising. We want to bring young professionals together, educate them, and contribute funds to the [Alzheimer] Society." More than 500,000 Canadians are living with Alzheimer's disease or a related dementia - approximately 71,000 of them are under the age of 65. By the year 2038, prevalence is expected to increase to 257,000.

About Friends for a Benefit and Memory Ball

In 2011, Friends for a Benefit (FFAB) was established to raise awareness for the Alzheimer's disease among a young demographic. Each member of FFAB has been personally touched by Alzheimer's disease. The group is passionate about increasing awareness for Alzheimer's disease as both Ms. Poirier's and Ms. Fudurich's mothers were diagnosed with early-onset Alzheimer's. In its inaugural year, Memory Ball hosted 350 guests and raised $21,203 for the Alzheimer Society of Toronto and aims to exceed that amount in 2013. To learn more about the organization and sponsorship opportunities, please visit www.memoryball.org.

About the Alzheimer Society of Toronto

The Alzheimer Society of Toronto is the leading health organization working nationwide to improve the quality of life for Canadians affected by Alzheimer's disease. The Society offers support, information and education to people with dementia, their families and their caregivers, while increasing public awareness of dementia related illness. The Alzheimer Society of Toronto promotes research and advocates for services that respect the dignity of the individual. For more information, please visit www.asmt.org.

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