August 10, 2011 10:00 ET

"The 9/11 Memorial: Past, Present and Future" AppBook Will Be Powered by

Exclusively on the iPad as Part of the 10th Anniversary of 9/11

NEW YORK, NY--(Marketwire - Aug 10, 2011) - The images of the Twin Towers are etched in our collective memories. Now, as we approach the 10th Anniversary, author and filmmaker Steven Rosenbaum, CEO,, has created a digital collection to span media genres -- he calls it an AppBook.

"The 9/11 Memorial: Past, Present and Future" is a dynamic, rich, complex collection of material that iPad readers can explore at their own pace, and with their own personal interests and needs.

"I have been documenting the story of 9/11 for ten years," Rosenbaum said. "As the anniversary approached, I found that I wanted to write about the memorial, share some of the 20,000 digital photographs I've taken, and let people see the site and meet the individuals who are building the Memorial. In the past, it would have meant writing a book, making a documentary film and publishing a photobook."

Instead, Rosenbaum conceived of the AppBook -- a book that makes use of the unique multi-media features of the iPad format.

"The AppBook represents the coming together of all the voices that I think this story needs to be properly told," said Rosenbaum. "Until you see the Memorial site in motion, with the water flowing, and the leaves blowing in the wind, you can't understand the emotional impact of 'Reflecting Absence' -- Michael Arad's memorial. At the same time, hearing Arad tell the story of how he conceived of the 'voids' and seeing his home video and sketches brings the whole thing together for me."

Most importantly, the AppBook is a curated experience, powered by the curation platform.

The AppBook will be available exclusively on the iPad, and has been approved by Apple. It will release in the App Store on September 1st. Interested readers can get an advance look at the app here:

The power of being able to hold history in your hands, and take a personal journey through the World Trade Center story is at the heart of the Memorial AppBook concept.

Developer Jeff Soto and the team at wrote the iOS code and developed the unique UI. TENDIGI is a mobile consulting and development firm that works with businesses, agencies, and individuals to create iPhone and iPad apps.

Working with the film "7 Days In September," Rosenbaum was able to bring in elements that even viewers of the film had never seen before. But filling in the story with historic images of the building of the towers, stills and video reports of the site before 9/11, and a interactive timeline of news, published links, and media give the AppBook the ability to be both timely and topical.

"I know that for some, the need to connect with the day itself is important. But I was keenly aware that for others, the historic images of construction and the opening of the Memorial Plaza and Pools would be very much what they want to experience," Rosenbaum said.

Steven Rosenbaum is an entrepreneur, author, and curator. As the CEO of the web's largest Video Curation Platform,, he provides a realtime curation solution that powers more than 83,000 sites, including New York Magazine, Mediaite, Rosenbaum's vision of curation is the subject of his book Curation Nation (McGraw-Hill / Spring 2011) engages with more than 60 thought leaders and companies to help explore and define the power of Curation for Brands, Media, and Consumers.

Contact Information

  • For More Information, Interview Opportunities, or a Promo Code for app reviewers:


    Dina White