SOURCE: The Advertising Research Foundation

The Advertising Research Foundation

February 24, 2015 10:17 ET

The Advertising Research Foundation Announces Re:Think 2015 Lineup

Industry Leaders to Convene March 16-18 in New York City; Re:Think 2015 to Address How Advertising Works and How Marketing Dollars Can More Effectively Drive Growth and Sales

NEW YORK, NY--(Marketwired - Feb 24, 2015) - With the C-suite demanding that marketers quantify the return on investment from ad spends, how can marketers demonstrate their spending is driving growth and building brands in a fragmented and rapidly-changing media landscape?

Re:Think 2015 -- The Advertising Research Foundation's (The ARF) annual gathering of leaders from across advertising and media -- will offer original research insights, actionable data and success stories from the world's leading marketers to help answer these questions.

Scheduled for March 16-18 at the New York Hilton, Re:Think 2015 features never-before-seen material selected from among 220 original works submitted to The ARF by leading consumer insights experts. Among the critical industry topics to be addressed during Re:Think 2015 are:

  • Quantifying the sales impact of digital and social media;
  • Connecting cross-platform spending to consumer purchases;
  • Defining the true long-term impact of advertising; and
  • How big data analysis can help predict growth.

Companies presenting their work at Re:Think 2015 include: AT&T, CBS, Comedy Central and Spike TV/Viacom Entertainment Group, Dannon, ESPN, Facebook, Google, Havas Media, Kraft Foods, PepsiCo, Twitter, Turner Sports, Unilever, Walmart and Wells Fargo, among others.

Keynote and featured speakers include:

  • Keith Weed, Chief Marketing & Communications Officer, Unilever;
  • Stan Stanunathan, SVP, Consumer Marketing Insights, Unilever;
  • Tara Walpert Levy, Managing Director, Google & YouTube;
  • Lori Hiltz, CEO, Havas Media NA;
  • David Poltrack, CRO, CBS Corporation, and President, CBS VISION;
  • David Guenther, Research Lead, Global Consumer Insights & Analytics, Walmart;
  • Wenda Harris Millard, President & COO, MediaLink LLC; and
  • Jeffrey Graham, Director, Global Ad Research, Twitter, among many others.

Defining How Advertising Works Today
A highlight of Re:Think 2015 will be an update to The ARF's 50 years of research defining "How Advertising Works." Day one of Re:Think, centered on rethinking growth, will culminate with The ARF's take on "How Advertising Works" today, and an update on the measurement mandate initiatives specifically addressing c-suite demands.

"As leaders of insights and analytics, we're challenged by the complexity of a consumer-led, 'IoT connected' world," said Gayle Fuguitt, CEO and President of The ARF. "By featuring best practices and leadership stories, we will share solutions to help meet the demands of today's C-Suite and position companies for growth. Re:Think will connect industry leaders and companies aiming to raise the bar, and forge stronger connections between customers and brands."

To learn more about Re:Think or to register, please visit www.thearf.org. Media interested in attending should contact Kauffmann Public Affairs at the email and number below.

About The Advertising Research Foundation Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, The ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better business decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media-tech companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF celebrates more than 75 years as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at www.thearf.org.

Contact Information

  • Media Contact:
    Maggie McKeon
    Kauffmann Public Affairs
    Email Contact
    315-730-5101