SOURCE: Advertising Research Foundation
NEW YORK, NY--(Marketwired - Mar 26, 2014) - The Advertising Research Foundation (ARF) last night revealed the winners for the prestigious David Ogilvy Awards for Excellence in Advertising Research. The recipients were announced as part of the organization's annual ARF 2014 David Ogilvy Awards Dinner.
The ARF David Ogilvy Awards, named for advertising legend David Ogilvy, honor the creative use of research in the advertising development processes by research firms, advertising agencies and advertisers. The winning campaigns provide a keen understanding of how consumer insights can be used to create powerful campaigns that drive business results and build brand loyalty.
The 2014 winners all showcase how insights can transform advertising. The ARF David Ogilvy Awards first started in 1993, when Coca-Cola sought the ARF's assistance in integrating research into their advertising development process, transforming the field of advertising.
"At the ARF we're delighted to be focused on showcasing leading edge insight approaches that tap an emotional connection with consumers and breakthrough in today's fragmented media landscape," said Gayle Fuguitt, CEO and President of the ARF. "All entrants have fully embraced David Ogilvy's belief in the power of insights to unlock great creative, which is fitting to the ARF's mission and the mission of Re:Think 2014."
The winners were selected across a broad spectrum of designated categories that include: Alcohol & Beverages, Appliances & Electronics, Entertainment & Sports, Fashion & Style, Financial Services, Food & Grocery, Government & Nonprofit, Health & Personal Care, Household, Pharmaceutical, Retail & eCommerce, and Travel & Leisure. Each category had a gold and silver winner.
The Grand Ogilvy Award went to Reddi-wip for their "Unleashing the Joy of Reddi-wip and Fruit" campaign. HP won the Business Challenges award for their "Printing that helps your Child Shine" work. The Cross-Cultural winner was The Coca-Cola Company on "Let's Go Crazy" initiative. Finally, the Cross-Platform winner was Art.com as part of their "Find Your Art. Love Your Space" program. Additional category winners include Accenture, Bank of America, Caltrate, Citi Bike, Choice Hotels International, Delta Dental of Washington, Ford Fusion, Groupe Média TFO, Guinness, Heart & Stroke, J. Jill, Kmart, Las Vegas Tourism, o.b. Tampons, PAM, Physicians Mutual Insurance, Revlon, SportsCenter, TD Ameritrade, Valspar, Walgreens, and Windows Phone. The complete list of 2014 David Ogilvy Awards winners can be found at: http://www.thearf.org/ogilvy-14.
The awards were sponsored by Microsoft Advertising, with the dinner sponsored by Avion, CBS Vision, Clear Channel, ConAgra Foods, Ipsos, Ogilvy, and Reddi-wip.
Re:Think 2014 is the premier gathering of leaders from every avenue of advertising -- including leading brand marketers, media/tech companies, research organizations, academics and new age analysts. This year's speakers included Soledad O'Brien, CEO Starfish Media Group; Keith Reinhard, Chairman, DDB; and Carolyn Everson, VP, Global Market Solutions, Facebook Inc.
About The Advertising Research Foundation
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better business decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media-tech companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF celebrates more than 75 years as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at www.thearf.org. To learn more about the ARF's annual Re:Think, visit: https://www.etouches.com/ehome/79807.