April 25, 2007 06:59 ET


New Quality of Life Report Launches May 1st: Speak with health expert on trends, treatments & topics

Attention: Assignment Editor, Health/Medical Editor, Lifestyle Editor TORONTO, ONTARIO, MEDIA ADVISORY--(CCNMatthews - April 25, 2007) - For many of us, spring is synonymous with suffering as allergies flare up and hinder our day-to-day living. In fact, 10 million Canadians across the country suffer from allergic symptoms - and know personally how allergies affect their quality of life.

On May 1st and 2nd, Dr. Jennifer Malcolm, a Toronto-based physician, is available to discuss emerging allergy trends and offer solutions for how Canadians can best manage their allergies and lead more active and healthier lives.

Dr. Malcolm will share news from the first-ever Reactine Quality of Life Report - a state of the nation on allergies, compiling five years of allergy data - including 2007 trends, seasonal predictions, health professional perspectives, and a cross-comparison of quality of life issues from 2002 to today.

Find out:

* BEST KEPT SECRET: What's the #1 tip from allergy experts this season? What's the biggest myth?
* ALLERGY AUDIT: Are allergies getting worse every year?
* QOL CALL-OUT: How do allergies affect quality of life? And, what can people do about it?
* IT'S RAINING ALLERGIES: Will irregular weather patterns affect this allergy season?
* 2007 ALLERGY MAP: Who fares the worst in allergy season?
* THE ALLERGY MYTH: When's the best time to start your treatment? Find out what health professionals say.

WHO: Dr. Jennifer Malcolm, Toronto-based family physician

WHAT: Talk to an expert who frequently discusses allergy symptoms and concerns with patients. Discuss the results of the first-ever Quality of Life Report and find out how to better manage and understand symptoms - especially during summer months

WHEN: May 1st and 2nd, 2007
/For further information: Ryan Lockhart/Lorna Bennett
Environics Communications
(416) 969-2749 / (416) 969-2711

Contact Information

  • Ryan Lockhart, Environics Communications
    Primary Phone: 416-969-2749