SOURCE: American Diabetes Association

American Diabetes Association

May 16, 2011 14:13 ET

The American Diabetes Association and Converse, Inc. Are Looking for Champions

The Association Announces Converse, Inc. as National Promotional Sponsor of Step Out: Walk to Stop Diabetes®

ALEXANDRIA, VA--(Marketwire - May 16, 2011) - The American Diabetes Association announced today that Converse, Inc. will be a National Promotional Sponsor of Step Out: Walk to Stop Diabetes. As a National Promotional Sponsor, Converse, Inc. will provide the Association with 1,000 pairs of limited edition Converse 'Stop Diabetes' sneakers for the first 1,000 walkers who raise $1,000 online.

Step Out: Walk to Stop Diabetes is the signature, one-day fundraising walk benefiting the American Diabetes Association. Every dollar raised through Step Out plays an important role in supporting the Association's mission: to prevent and cure diabetes and to improve the lives of all people affected by diabetes.

"The American Diabetes Association is grateful to Converse, Inc. for their commitment to the Stop Diabetes movement by supporting the Step Out: Walk to Stop Diabetes," said Kate Giblin, Vice President, Campaign Development. "Events like Step Out: Walk to Stop Diabetes not only raises funds to help change the future of diabetes, but they also bring public attention to the risk factors associated with the disease."

Today, there are nearly 26 million Americans who have diabetes. While an estimated 18.8 million have been diagnosed, unfortunately, 7 million people are unaware that they have the disease. If current trends continue, one in three American adults will have diabetes by 2050.

"Converse is very excited to be a National Promotional Sponsor of the Association's Step Out: Walk to Stop Diabetes," said David Allen, VP of Sales, Converse, Inc. "Nothing is more important than finding a cure for this disease and we are happy to be able to support the cause."

Additional national sponsors of Step Out: Walk to Stop Diabetes include Novo Nordisk, National Premier and Red Strider Sponsor, Dignity Memorial, Cary's® Sugar Free Syrup, Equal® 0 Calorie Sweetener, and PureVia® All Natural Zero Calorie Sweetener.

To find out more information about how you can be one of the first 1,000 walkers to raise $1,000 online and receive a pair of the Converse 'Stop Diabetes' sneakers, please visit diabetes.org/converse or call 1-888-DIABETES. Together we can stop diabetes. One step at a time.

About the American Diabetes Association
The American Diabetes Association is leading the fight to stop diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure, and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, its mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information, please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit www.diabetes.org. Information from both these sources is available in English and Spanish.

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