SOURCE: The Advertising Research Foundation

The Advertising Research Foundation

March 18, 2015 14:00 ET

The ARF's Re:Think 2015 Great Minds Award Winners Announced

NEW YORK, NY--(Marketwired - Mar 18, 2015) - On the final day of The Advertising Research Foundation's (The ARF) Re:Think 2015 conference, the annual Great Minds Award winners were announced to honor industry leaders who have made an impact in advertising research over the last year.

"The 2015 winners have raised the bar and are setting a new standard for our industry," said Gayle Fuguitt, CEO and President of the ARF. "Congratulations to this year's winners. We commend your hard work and we are inspired by your achievement."

This year's award categories and winners include:

President's Award (Two Winners)

  • Winner: Brad Smallwood, Facebook
    Mr. Smallwood's Nominators said: "Brad seeks to redefine Facebook's business, every day. As VP of Measurement and Insights, Brad has pushed Facebook to scientifically measure everything we do, which informs what products and services we need to build or improve. He and his team's work has resulted in fundamental components of our business and driven success. Congratulations to Brad for all of his hard work and all that he does to drive our business."

  • Winner: Leslie Wood, Nielsen Catalina Solutions
    Ms. Wood's Nominators said: "Leslie consistently thinks outside of the box when considering what analytics to use in any situation. She brings to bear types of analytics that add to the industry's arsenal and was the first to show the recency effect in singlesource data using ScanAmerica -- and was irreplaceable to the industry during the Apollo Project."

Board of Directors Lifetime Achievement Award

  • Winner: Artie Bulgrin, ESPN
    Mr. Bulgrin's Nominators said: "Artie recognized the changing media environment long before most of his counterparts, and has been at the forefront of leading change around media behavior and consumption ever since. Congratulations to Artie for a lifetime of industry leadership and substantial support to advancing cross-media measurement."

Lifetime Achievement Award

  • Winner: Horst Stipp, The Advertising Research Foundation
    Mr. Stipp's Nominators said: "Horst has always shown a great commitment not in just the work we do, but in teaching about the work we do. He has spent a lot of time studying people, which gives him a great perspective and allows him to effectively communicate human behavior to others. Horst deserves this award for many reasons, but his role as a teacher is certainly one of the top reasons why."

Young Pros Make Your Mark Award

  • Winner: Joseph Wantroba, Nielsen Marketing Solutions
    Mr. Wantroba's Nominators said: "In the past year, Joseph has truly made his mark on the ARF Young Pros by serving as the anchoring member of the Advisory Board in Chicago. In the first year of building out the chapter, Joeseph's work was invaluable. He has been a consistent and thoughtful contributor to the organization and to our peers. We look forward to seeing so many more great things from this year's Young Pro."

Game Changer Leadership Award

  • Winner: Aaron Fetters, Kellogg Company
    Mr. Fetter's Nominators said: "Aaron is a stand-out leader in the digital marketing, research and measurement space. His unique perspective and background is transforming how Kellogg applies marketing intelligence to their business, and represents the future of marketing research and measurement."

Future Forward Award

  • Winner: Rod Hook, Dstillery
    Mr. Hook's Nominators said: "As Co-Founder and CTO of Dstillery, Rod has fearlessly followed his intuition and blazed a path of perpetual innovation. Under his leadership, Rod has consistently kept Dstillery ahead of the curve, from having the foresight to shift the company focus to programmatic, to building a cookie-free pipeline, to building the system for mobile signal modeling and at scale cross-channel delivery. Congratulations to Rod and the entire Dstillery team."

Journal of Advertising Research Best Paper Award (Two Winners)
This year's Journal of Advertising Research Best Paper Award celebrates two articles for their invaluable contribution to advertising theory and potential impact of advertising practices. These articles scored the highest number of votes from the Journal's esteemed Senior Advisory Board and Editorial Review Board Members.

  • Winner of Best Academic Paper: How Corporate Cultures Drive Advertising and Promotion Budgets: Best Practices Combine Heuristics and Algorithmic Tools, June 2014
    Authors: Douglas C. West, Kings College London; John B. Ford, Old Dominion University; and Paul W. Farris, University of Virginia

  • Winner of Best Practitioner Paper: The Power of Social Television: Can Social Media Build Viewer Engagement? A New Approach to Brain Imaging of Viewer Immersion, March 2014
    Authors: Peter Pynta, NeuroInsight; Shaun Seixas, NeuroInsight; Geoffrey Nield, NeuroInsight; James Hier, MEC; Emelia Millward, Seven Network; Richard B. Solberstein, University of Melbourne, NeuroInsight

Journal of Adverting Research Best Reviewer Award

  • Winner: Scott Kozlow, Macquarie University
    JAR's Best Reviewer Award goes to the editorial board member who made an excellent contribution to the quality of peer-reviewed papers by providing in-depth, constructive reviews in a consistently timely manner. The decision is made by the Journal's executive editors, John B. Ford and Jenni Romaniuk.

About The Advertising Research Foundation Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, The ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better business decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media-tech companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF celebrates more than 75 years as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at To learn more about the ARF's annual Re:Think and to register for this year's event, please visit:

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