SOURCE: The Resmark Companies

The Resmark Companies

December 14, 2011 09:00 ET

The Avenue Architectural Apartments and Penthouses Now Open

Hollywood Gains Luxury Rentals Rich With Amenities

HOLLYWOOD, CA--(Marketwire - Dec 14, 2011) - Resmark Apartment Living, the multifamily division of The Resmark Companies, announces the opening of The Avenue, a collection of architectural apartments and two-story penthouses. Located at 1619 North La Brea Avenue just south of Hollywood Boulevard at the western edge of Hollywood, the 180 apartments and marquee penthouses enter the market as the largest and most thoughtfully designed rentals in the neighborhood.

"We are thrilled to be opening our doors to the public today and introduce a new address to Hollywood," said Robert N. Goodman, chairman and CEO of The Resmark Companies. "Two years ago, we saw the opportunity to acquire an unfinished condominium property in an emerging residential neighborhood and reposition it as sophisticated urban rentals. Since then, our focus has been on quality, not just completion. With its generous square footage, refined design details and service-rich lifestyle amenities, The Avenue will set a new standard for apartment living in Hollywood."

From the exterior, it is immediately apparent that the building designed by Cuningham Group Architecture is a significant addition to the neighborhood. Rising seven stories above La Brea Avenue, the trio of buildings is striking in its line, angles and texture, with a nod to Los Angeles' modernist architectural heritage. The street level will feature a selection of retail storefronts featuring businesses that offer convenience for residents and add to the vibrancy of the neighborhood. Upon entering the private, attended lobby, residents and their guests are treated to a soothing environment and a high level of service.

The three buildings of The Avenue wrap a central courtyard, creating a private pocket park expertly designed by Mark Tessier Landscape Architecture. The resort-inspired courtyard, featuring a fitness center, pool, whirlpool and fire pit, is the center of social life at The Avenue, establishing a sense of community within an urban setting. This allows for a multi-faceted lifestyle, including state-of-the-art workouts, entertaining on the ipe wood deck with a cookout at the Viking grills, or just relaxing by the pool surrounded by a succulent garden spotted with specimen trees.

The apartments themselves cater to a wide variety of lifestyles with 25 different floor plans, averaging approximately 1,098 square feet (at least 300 square feet larger than most apartments in the area), with all of them featuring sizeable outdoor patios or balconies as well. Each unit has ceilings of at least nine feet, with double-height living rooms in some penthouses reaching 25 feet. Expansive windows maximize the warm

California sunshine and contribute to the open feeling of each apartment. Sleek European-style kitchens and large bathrooms with double vanities and soaking tubs, generous wardrobe areas and washer-dryers within each apartment render the apartments stylish, efficient homes.

Averaging 1,098 square feet, apartments at The Avenue range from studios, one-, two- and three-bedrooms to oversized three-bedroom, two-story penthouses. Rents begin at $2,350 per month. The wide variety of floor plans makes The Avenue appealing to single residents, roommates and couples all looking for apartments to suit their lifestyles. And a resident-only dog run recognizes canine family members, too.

A wide selection of amenities and services makes The Avenue a comfortable and convenient place to call home. From the attended lobby and concierge services expertly provided by the Wellman Group, doorstep trash and recycling retrieval, to the business center and online service requests and amenity reservations, residents of The Avenue will come to expect a higher level of service in their everyday lives. The concierge staff, led by a former manager of Aspen's legendary Hotel Jerome, is a team of well-trained professionals, many with backgrounds from top hotels and resorts. The concierge staff will attend to personal details like catering coordination, pet care, auto detailing and maintenance, personal shopping and travel accommodations, as well as restaurant and nightclub reservations, sports and concert tickets.

The Avenue is ideally located at the western edge of Hollywood, close to Runyon Canyon, Hollywood nightlife, the restaurants and shops of West Hollywood and public transportation, including the Metro at Hollywood and Highland.

The Avenue is now open and actively renting. Resmark has retained Lincoln Property Company to manage the building. Interested parties can visit the property for a tour, call 323 876 1619 or visit www.theavenuehollywood.com for more information.

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