April 25, 2007 18:50 ET

The BAM Group Celebrates First Year of Innovative Brand Marketing

BOSTON, MA -- (MARKET WIRE) -- April 25, 2007 -- The BAM Group, a strategic marketing firm specializing in face-to-face branding experiences, recently celebrated one year of helping clients showcase their products in the ever-changing exhibit and event marketing medium with a unique, strategy-based business model that begins with the end in mind.

"While brand architecture and structure is BAM Group's main focus, it is only part of the marketing efforts," says Tony Godfrey, Director of Sales. "We examine the entire process from strategy to implementation. This allows us to provide our clients with a better solution to their brand marketing needs. The difference is that we listen, evaluate and then provide the solution."

The BAM Group seeks to change the exhibit and event business model from a logistical, tactical model to a strategy-based scenario. The BAM Group sets itself above the competition by introducing new thinking, new technologies and new methodologies that produce measurable sales and marketing results. For each project, The BAM Group creates a customized team that seeks to fully understand the needs and expectations of the client while cost-effectively delivering products and solutions. The model begins by developing a strategy and then evolves into tactics and implementation methods. This differs tremendously from the typical method that starts with logistics and then fits in a strategy. All clients benefit from The BAM Group's six-step process to analyze, strategize, explore, produce, deploy and measure to create a distinctive and memorable brand marketing experience.

Founded by five individuals with more than 100 years of combined experience in marketing, event, exhibit and convention planning, Brand Architecture and Management LLC (d.b.a. The BAM Group) was founded in January 2006. With a client list including Bracco, Seachange, Novo Nordisk, Houghton Mifflin, National Vision, Volume Interactions and others, The BAM Group provides custom services ranging from exhibit design and fabrication to full program management and multimedia development. The BAM Group is headquartered in Boston, MA, with satellite client service offices located in Princeton, NJ and Atlanta, GA.

For more information about The BAM Group, visit or call (508) 435-5300.

Contact Information

  • For more information contact:
    Greg Hennrikus
    Managing Partner
    (508) 435-5300