SOURCE: Jamaica Tourist Board

December 04, 2007 16:20 ET

The Beacon Street Girls® Explore the Real Jamaica

Jamaica Tourist Board and B*tween Productions Partner to Create the Latest Beacon Street Girls Book, "Katani's Jamaican Holiday"

KINGSTON, JAMAICA--(Marketwire - December 4, 2007) - The Jamaica Tourist Board (JTB) and B*tween Productions have partnered to create the latest Beacon Street Girls® special adventure book, "Katani's Jamaican Holiday." Scheduled for release in May 2008, the fictional story, the latest in the successful book series, teaches tween girls to nurture their own family roots while they learn about Jamaica, its rich history, culture and lifestyle.

A Powerful Role Model

Set in Jamaica, the story targets a readership of tween girls aged 9 to 13, offering a powerful role model in one of its main characters, Katani, whose roots are Jamaican. Readers will be drawn into an authentic Jamaican experience as Katani explores the island. In search of a truly appropriate and knowledgeable author, the JTB and B*tween Productions sent out a call for submissions to children's book authors throughout Jamaica. The author selected is Hazel D. Campbell from Kingston; Ms. Campbell has five published children's books to her credit and has an intimate knowledge of Jamaica.

"We're thrilled the Beacon Street Girls have chosen to make Jamaica a part of their world," said Basil Smith, Jamaica's Director of Tourism. "Jamaica offers a fascinating range of historic sites, including our forts, plantations and grand estates that all reflect the rich Jamaican heritage. The Beacon Street Girls team has gone to great lengths to present an accurate portrait of Jamaica today while immersing readers in our history, our traditions and our lifestyle. And the book is a smart way of addressing difficult issues that young girls face today."

Chance to Win a Family Trip

A series of special in-store promotions, online and live book release events is planned to build excitement for "Katani's Jamaican Holiday." In the months leading up to the release, fans can enter an online sweepstakes for a chance to win a trip to Jamaica. The winners and their families will visit Jamaica together and sample the nation's top family-friendly attractions. A special travel package is also being planned.

"The essence of a Beacon Street Girls book is to portray real-life experiences and issues through a rich, exciting story with realistic characters and authentic details," said Addie Swartz, CEO of B*tween Productions. "Girls everywhere will be able to experience the real Jamaica through this story. As an added bonus, some lucky girls will have a chance to visit the destination."

For more information on planning a Jamaica adventure go to www.visitjamaica.com, or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).

About the Jamaica Tourist Board

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica's national tourism agency based in the capital city of Kingston. The JTB was declared the Caribbean's Leading Tourist and Convention Bureau by the World Travel Awards (WTA) for 2006, while Jamaica earned the WTA's vote as the World's Leading Cruise Destination, the Caribbean's Leading Destination and the Caribbean's Leading Cruise Destination.

JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Düsseldorf, Barcelona, Rome, Amsterdam and Tokyo.

For details on upcoming special events, attractions and accommodations in Jamaica go to the Jamaica Tourist Board's Web site at www.visitjamaica.com, or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).

About the Beacon Street Girls

The Beacon Street Girls® brand (BSG) is specifically designed to celebrate the potential in every tween -- those girls between the ages of 8 and 13 who are "between toys and boys™." The Beacon Street Girls, whether online or in the widely popular book series, are shaped by leading experts in adolescent development and current research on how to positively impact girls' self-esteem. The Beacon Street Girls offer a fresh, exciting and healthier media alternative to today's MTV-style world. Fans from 112 countries and their parents have embraced the Beacon Street Girls as role models who are "just like me." The Beacon Street Girls world and Club BSG can be found online at http://www.beaconstreetgirls.com. Beacon Street Girls books are available wherever books are sold.

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