SOURCE: Beard-A-Thon


April 12, 2012 08:30 ET

The Beard-A-Thon® Is Back

Hockey Fans Invited to "Grow One for the Team"

EAST AURORA, NY--(Marketwire - Apr 12, 2012) - Beard-A-Thon®, proudly presented by Just For Men® Mustache & Beard, invites hockey fans across the United States to join in a great hockey tradition and grow their own playoff beards for the 2012 Stanley Cup® Playoffs. Besides participating in a great hockey tradition, beard growers will be raising money for charities across the nation.

In the past three seasons, over 25,000 fans have participated in the Beard-A-Thon® program, raising over $1,100,000. This season, the goal is an additional $1 million for NHL team charities.

To participate in the Beard-A-Thon, simply log onto, choose your favorite NHL team, and invite family, friends and business associates to pledge your playoff beard, promising not to shave until your team wins the Stanley Cup® or is eliminated from the playoffs. Those unwilling or unable to grow playoffs beards can also pledge their favorite player, other local celebrities, or build their own beard with the "Build-a-Beard" web application.

"The intensity, both on and off the ice, goes to a whole new level in the playoffs. Beard-A-Thon gives fans a chance show their passion and raise money for charity," states John Cimperman, Principal of Cenergy, the New York-based sports marketing agency that manages the program.

"We're big fans of Beard-A-Thon and all the charities they support," says Ralph Marburger, Director of Marketing for Just For Men®. "It's a great fit with our brand mission to help men look good -- and do good in their communities."

Last season, the Stanley Cup® Champion Boston Bruins led the NHL by raising over $75,000 for the Boston Bruins Foundation. Bruins Foundation Director of Development Bob Sweeney raised $9,835 with his beard, followed closely by Los Angeles Kings broadcaster Jim Fox, who raised $7,615.

For more information, log onto All Beard-A-Thon donations are tax deductible.

About the Playoff Beard

A playoff beard is the superstitious practice of a National Hockey League player not shaving during the Stanley Cup playoffs, from the moment his team enters the playoffs until it is either eliminated or wins the Stanley Cup. It is believed that the four-time Stanley Cup Champion New York Islanders started the tradition in the 1980s. In recent years, other sports and other players have claimed the playoff beard tradition, but it is, and always will be, a hockey tradition.

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