Kraft Canada

Kraft Canada
Dietitians of Canada

Dietitians of Canada

June 07, 2007 16:00 ET

The Big Cook Honoured for Helping Canadians Prepare Healthier Meals

Dietitians of Canada and Kraft Canada recognize "The Big Cook" at the 10th Annual Speaking of Food and Healthy Living Awards

MEDICINE HAT, ALBERTA--(Marketwire - June 7, 2007) -

Editor's Note: A photo for this release will be available on the CP picture wire via CCNMatthews

A 10-year celebration of successful healthy living programs took place in Vancouver today at the Speaking of Food and Healthy Living Awards, sponsored by Kraft Canada and Dietitians of Canada. Held in connection with the Dietitians of Canada National Conference, the Awards recognized six regional programs for their work in helping Canadians make healthier eating and activity choices. The Big Cook was selected as a regional award recipient for its focus on helping Canadians prepare healthier and more wholesome meals for themselves and their families.

The Big Cook is a cookbook and cooking concept that works to help busy singles, couples and families get organized with healthy meal preparation. Rather that undergo the stress of having to cook nutritious and delicious meals with limited time on a daily basis the cookbook encourages readers to devote one day to prepare a number of healthy meals to be used over the next few months. It motivates readers to gather a group of three to four friends for a "big cook" day to prepare over 200 meals in one session.

Joanne Smith co-author and a spokesperson for the cookbook, was in attendance to receive the regional award title and Certificate of Merit. "Canadians are always on the lookout for new ideas to help them fit healthy meals into their fast-past schedules," says Smith. "To be honoured for this initiative helps reinforce the importance of finding innovative ways to support Canadians in their quest to live healthier lives."

For more information on The Big Cook, as well as details on the national award recipient and the four additional regional recipients, visit www.dietitians.ca.

The Dietitians of Canada and Kraft Canada Speaking of Food and Healthy Living Award: Excellence in Consumer Communication is designed to encourage and recognize initiatives that help Canadians make informed choices about healthy eating and physical activity. The Speaking of Food and Eating Award was created in 1997 in response to the report Speaking of Food and Healthy Eating: A Consumer Perspective, which indicated that Canadians wanted to eat healthier but were confused by conflicting and difficult to understand nutrition messages.

Dietitians of Canada represents over 5,500 dietitians across Canada and is committed to promoting the health and well-being of consumers through food and nutrition. For further information on nutrition and healthy eating, visit Dietitians of Canada's award winning website at www.dietitians.ca.

Kraft Canada Inc. one of Canada's leading food and beverage companies, recognizes the importance of healthy living and provides consumers with a wide range of nutritional choices, and useful healthy eating and physical activity information. Further information on Kraft's broad-based health and wellness initiatives can be found at www.kraftcanada.com.

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