SOURCE: RomeoShops.com

February 13, 2006 06:00 ET

The Billion Dollar Business of Proving Love on Valentine's Day

It's the Last Minute Holiday -- Do Men Even Know What a Girl Wants?

MINNEAPOLIS, MN -- (MARKET WIRE) -- February 13, 2006 -- Americans spent $13.9 billion on Valentine's Day gifts last year. RomeoShops.com checked into how many of these well-intended gifts came close to hitting the mark when it came to what a girl really wants.

"It's no surprise that in the area of Valentine's Day expectations we've found yet another disconnect between the sexes," said RomeoShops.com Founder Michelle Courtright Bjork. "In general, we found that she is wistfully expecting lasting tokens of love while he's more likely to quickly try to just get the job done by buying predictable gifts that fall short of expectations."

A sparkling 37 percent of women hope for jewelry this Valentine's Day, while only 18 percent of men will give it as a gift. Diamonds remain a girl's very best friend but other, less expensive, jewelry options offer a fabulous alternative. From leather cuffs and silver rings to bangle bracelets -- women love the way a new piece of jewelry refreshes their look and makes them feel special. Other popular gifts with women include journals, plush robes and inspirational books.

"When choosing the right Valentine's Day gift, it's more important that men think about her taste and lifestyle rather than just the price tag," said Courtright Bjork. "The majority of men choose the amount of money they'd like to spend before ever thinking about what she'd like. This year, first think about what she'd enjoy and then shop within your price range."

Bargain hunting men should also keep in mind that though chocolates are often economical, only 10 percent of women would like to receive them for Valentine's Day.

RomeoShops.com is the first-of-its-kind website that helps men shop for the women they love, and along the way, turns regular guys into Romeos.

Note to Editors: Michelle Courtright Bjork is available for interviews on gift giving and Valentine's Day. Most men can learn something from Ms. Courtright Bjork as only 34 percent of women categorize their partner as a good gift giver.

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