SOURCE: The Bizness Edge

May 06, 2016 21:28 ET

The Bizness Edge Officially Launches New On-Demand Podcast

Revolutionary Podcast Focuses on Business, Entrepreneurs and Social Media

PHOENIX, AZ--(Marketwired - May 06, 2016) - Michael Garcia, known as Mike G, a well-known professional podcaster in Phoenix, Arizona is launching a new podcast -- The Bizness Edge. The Bizness Edge will focus on business people -- what makes them tick and what they have learned from their business start-up and entrepreneurial experience.

Mike G uses an interview format to draw out of his guests' insights, information and the wisdom gained from their entrepreneurial journey. Mike G is also, the founder of The Edge Podcast, which decodes visionaries and subcultures. He has a knack for delving into the heart of an issue, with real and authentic commentary and information -- all focused on his guest. Mike claims, "I am committed to the podcast as an on-line vehicle to inform, entertain and grow businesses. Plus, I get to meet some fascinating and dynamic people along the way."

Podcasting is an on-line phenomena. According to the Pew Research Center, "The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015. The percentage listening in 2015 was up two points over 2014 levels (15%)." Other important statistics on podcasting include, 1) Apple has surpassed 1-billion subscriptions for podcasts via iTunes and 2) only 3% of marketers are using podcasting in their social media marketing.

The Bizness Edge offers important advantages to local businesses. First is the exposure they receive from being seen, either live or on-line recording. Next, the show provides evergreen content to its guests in the form of audio and video snippets of the hour-long interview. These short pieces can then be used in a variety of ways from web site content and email marketing to social media platforms. Another positive, these short portions of the interview, when posted on other sites, can significantly improve "Search Engine Optimization" which simply means your site can be more easily found by the likes of Google and Yahoo.

Since many businesses are not up to speed on using social media to grow a business, the Bizness Edge provides guidance and direction. If a business were to hire the professionals needed to create the audios and videos, it would be very expensive and time-consuming. The Bizness Edge provides simple packages in a "done for you" format -- all at very reasonable pricing.

For more information on the Bizness Edge, or to be considered as a guest, email or call 480-205-0451.

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