The Body Shop

The Body Shop

March 27, 2008 09:26 ET

The Body Shop & MTV in Canada Spread the Word About HIV & AIDS

Move Your Lips Campaign Launches March 27

TORONTO, ONTARIO--(Marketwire - March 27, 2008) -

Editors Note: Photos are included with this press release.

Following a highly successful fundraising collaboration last year, The Body Shop and MTV are once again joining forces to target the under-25 age group in a campaign raising HIV and AIDS awareness. The launch of the campaign is marked by the introduction of a new Limited Edition Guarana Lip Butter ($8.00).

Unmissable with its eye-catching, multi-coloured Pop Art design, this handy little pot of lip relief does more than make your lips irresistibly smooth and moisturized. At least $5.00 from the sale of the Guarana Lip Butter will go to the Staying Alive Foundation, funding HIV and AIDS prevention awareness for young people across the world.

Just as the Guarana berry is renowned for its stimulant and energy-enhancing properties, The Body Shop and MTV hope that this effective little product will become renowned for stimulating debate, discussion and interest in the under-25 age group on the devastating issue of HIV and AIDS.

Many young people believe HIV will never touch their lives, yet globally over 40 million people live with HIV and AIDS. Shockingly, half of all new HIV infections are among young adults, under the age of 25.

Starting March 27, eye-catching advertisements promoting the "Move Your Lips" campaign will run on all of MTV's networks to more than 508 million households in 160 countries to raise awareness among young people about how HIV/AIDS can affect them.

The Staying Alive Foundation is committed to fighting stigma and discrimination and empowering young people to protect themselves against HIV and AIDS. MTV and The Body Shop have together raised approximately $860,000 towards the Staying Alive Foundation to-date. The funding from last year's campaign went directly to the Staying Alive Foundation Awards, giving small grants to 85 young people to mobilize HIV prevention efforts who are working to educate their peers and influencing and inspiring others to think about HIV/AIDS.

So today, make a difference and 'Move Your Lips' about HIV/AIDS, the greatest epidemic the world has ever faced - log onto www.moveyourlips.com (launches March 27, 2008) to find out more about the campaign, watch the Canadian public service announcement or step in-store, and with your purchase you can make a real and positive impact on lives all over the world.

The product

New Limited Edition Guarana Lip Butter has a unique formula to restore moisture levels and protect delicate lips, and contains guarana berry from the Amazon Basin in Brazil. For ultimate moisturization, this Lip Butter also contains Community Trade shea butter from Ghana and beeswax from Zambia. Both ingredients are sourced through The Body Shop Community Trade program, ensuring communities get a fair deal for their ingredients and accessories. Available nationwide In Store and online March 27, 2008.

About The Body Shop

The Body Shop International plc has more than 2,200 stores in over 55 markets worldwide including 122 locations in Canada. A global retailer of toiletries and cosmetics, we are committed to environmental protection and respect for human rights; we develop trading relationships with communities in need; we are against animal testing in the cosmetics industry; and we encourage education, awareness and community involvement among our staff and customers.

All The Body Shop products and ranges are suitable for vegetarians, meaning they contain no animal slaughter by-products. Select ranges are suitable for vegans as they contain no animal derivatives, such as beeswax, honey and lanolin.

Community Trade: Twenty years ago, The Body Shop launched its Community Trade programme to create sustainable trading relationships with disadvantaged communities around the world. The aim of the programme is to satisfy our demand for natural ingredients, gifts and accessories in a fair way and, in doing so, to bring sustainable benefits to as many people and their communities as we can. From Brazil to Zambia, the breadth and range of the Community Trade programme is vast. The Body Shop trades with Community Trade suppliers in more than 20 countries and, in turn, the programme provides essential income to more than 15,000 people across the globe. As a result suppliers can build their livelihoods and introduce educational and health benefits to their communities.

Shop When You Like, Where You Like: We've got all your favourite products for 24/7 shopping, delivered direct to your door. Shopping with The Body Shop(R) online couldn't be any easier. Visit www.thebodyshop.ca for more information.

About MTV Networks International

MTV networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game one and IFILM. MTV networks' brands are seen globally in 508.3 million households in 160 countries and 32 languages via 142 locally programmed and operated TV channels and more than 300 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and nickelodeon Movies. MTV networks is a unit of Viacom Inc.

Staying Alive Awards

Staying Alive Awards are made twice yearly at the beginning of June and December. Applications can be submitted year round via Staying Alive Foundation partners and directly to the Foundation. The Staying Alive Awards, from US$1,000 to $12,000, are made to youth-led organizations and young individuals in communities where HIV/ AIDS is prevalent.

Do you know someone who could apply for a Staying Alive Award? The chosen award recipients are selected based on a number of factors such as: their work to educate young people with responsible information about HIV and AIDS; their support or mentoring of youth leaders responding to HIV and AIDS; their work to help eliminate or eradicate the stigma and discrimination associated with HIV and AIDS; and areas including their efforts to encourage young people to take action to protect themselves from HIV infection.

To be eligible for an Award, projects must demonstrate credibility and provide independent references, government accreditation, verifiable banking and accounting systems, and will be committed to following the Staying Alive Foundation guidelines. Visit: http://www.stayingalive.org for more information.

(C) 2007 The Body Shop International PLC All rights reserved. Absolutely no reproduction without the permission of the owners (R) Registered trademark of The Body Shop International PLC.

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Contact Information

  • For further information and product photography
    please contact:
    Strategic Objectives
    Adriana Lurz
    (416) 366-7735, Extension 267
    Email: alurz@strategicobjectives.com

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