SOURCE: The Body Shop

October 19, 2012 08:18 ET

The Body Shop to Launch in Sears Throughout Puerto Rico

Iconic Global Beauty Brand Opens Doors in Response to Consumer Demand

SAN JUAN, PR--(Marketwire - Oct 19, 2012) - For the first time ever, The Body Shop, the original, natural and ethical beauty brand with over 2,700 stores in 63 markets worldwide, will make its debut in Sears department stores throughout Puerto Rico starting October 19, 2012. The Body Shop will launch four shop-in-shop stores within Sears whose position as a premier beauty retailer in Puerto Rico made it the ideal partner for this exciting venture. The first four locations will open in Plaza las Americas, Mayaguez, Ponce and Hatillo.

"This is an island that's comprised of its own natural beauty -- from its land to its sea to its people," said Alfred Montalvo, Sr. Director, New Sales and Emerging Channels at The Body Shop. "While we haven't had an in-market presence until now, we're proud to say that we've been in demand in Puerto Rico for some time. Consumers across the island have loved our products for years, and we're now thrilled to call this wonderful place home, bringing The Body Shop's first shop-in-shop stores to local Sears department stores throughout Puerto Rico."

The Body Shop has always had a commitment to living its values and helping communities. The Body Shop products stand out for being naturally and responsibly sourced, as well as for bringing Community Fair Trade products into the retail realm. The partnership with Sears allows The Body Shop to offer their innovative range of products powered by nature (including bath and body, skincare and gift sets) to the Puerto Rican consumer.

"Sears de Puerto Rico is extremely proud and excited of this new venture with The Body Shop," said Michele Kirschner, Regional Business Manager, Sears de Puerto Rico. "Adding the unique selection of innovative bath and body products to our current prestige cosmetics and fragrance department is an honor. We have been looking to integrate The Body Shop into our business model for many years now. The Body Shop will help us to continue to offer the Sears customer unique products of excellent quality and with strong community values."

The Body Shop recently launched a new beauty movement called "Beauty With Heart," which inspires individuals everywhere to transform the boundaries of beauty to go beyond skin-deep. "Beauty With Heart" emphasizes a beauty experience that empowers people all over the world to join forces as a community of activist-minded beauty devotees.

The four shop-in-shop locations in Sears will feature the new Pulse concept from The Body Shop, where the company's new beauty movement comes to life by creating a unique and memorable shopping experience that engages, educates and informs. The Body Shop is where activism, beauty and community collide. The new Pulse concept stores center on story-telling and story-selling through demonstration and focus on bringing beauty and the community together. With the brand's five values integrated into the core design, The Body Shop boutique-style Pulse stores creates a warm, welcoming space for everyone.

Elements of The Body Shop Pulse concept include:

Story Selling Tables
Get playful! In the middle of each Pulse boutique are twin tables with products displaying the finest products that encourage you to interact, be informed, experiment and try new looks. Life is about trying new things, so go wild!

Quality ingredients
The finest ingredients are the best that nature has to offer and come from all four corners of the globe. Rich, pure and lovingly harvested, it's thanks to the ingredients that The Body Shop products are so amazing. Best of all, the Community Fair Trade partnerships that provide the ingredients positively impact over 300,000 people all around the world. Good news for them, and good news for you.

Wood for Good
The Body Shop is using FSC wood throughout. This means that the wood is responsibly sourced and the boutiques look great. The Body Shop is also going Wood Positive with its paper and cardboard‐based packaging. This means it plants more trees than it uses to create the packaging in the first place.

Shopping cart
The Body Shop antique‐style shopping carts are replicas of those found in traditional French marketplaces. Highlighting favorite products in a rustic-chic manner, they lend a certain "je ne sais quoi" to The Body Shop.

The Body Shop International plc is the original ethical beauty brand, with over 2,700 stores in over 63 markets worldwide. The Body Shop seeks out wonderful natural ingredients from all four corners of the globe to deliver products bursting with effectiveness, to enhance your natural beauty. By striving to use the planet's resources wisely, The Body Shop searches for outstanding natural materials and ingredients from across the globe to include in its range of products. The Body Shop is proud to have been the first beauty brand to have brought the benefits of fair trade to the beauty industry through its own unique Community Fair Trade program, to have introduced 100% recycled packaging, and to raise funds and awareness on key issues of the day, including the sex trafficking of the most vulnerable in our society, children and young people. For more information, go to or

Sears Holdings Corporation is one of the largest broadline retailers with over 3900 full-line and specialty retail stores in the U.S. and Canada. For 75 years, Sears has been established in Puerto Rico and has been characterized for satisfying the needs of all Puerto Ricans by offering brands and products of the highest quality. Sears de Puerto Rico has distinguished itself in the local market by its unique product selection of local purchases in Furniture, Apparel, Accessories, Cosmetics and fragrances.

There are 8 full-line stores in Puerto Rico which include a prestige cosmetics and fragrance department focused on giving the best customer experience possible with specialized sales associates that are well trained and educated, making Sears a compelling place to shop for all your beauty needs. 

For more information, visit Sears Holdings' website at

Contact Information

    To find out more, please contact:
    Lara Casse and Vijay Lalwani
    Bratskeir & Company
    Tel: 212‐679‐2233
    Email Contact
    Email Contact