SOURCE: Chordiant Software

May 09, 2005 14:20 ET

The Boston Globe Selects Chordiant for Multi-Channel Intelligent Marketing Campaigns

Delivers Campaign Integration and Analytics to Improve Customer Decisioning to One of Nation's Largest Newspaper Operations

CUPERTINO, CA -- (MARKET WIRE) -- May 9, 2005 -- Chordiant Software, Inc. (NASDAQ: CHRD), a solutions leader in automating and managing operational marketing processes for leading service-driven organizations, today announced The Boston Globe has selected both Chordiant Marketing Director and Chordiant's new Decision Management Suite to automate and improve the effectiveness of its multi-channel marketing initiatives for home delivery circulation.

As New England's largest newspaper serving the greater Boston metropolitan area, The Boston Globe, a wholly owned subsidiary of The New York Times Company, was ranked # 10 nationally in March 2005 and has consistently been ranked # 1 in New England for both its daily and Sunday paper circulation.

To maximize circulation and identify targeted marketing opportunities to its subscriber base, The Boston Globe uses several channels for customer acquisition and retention programs, including telemarketing, direct marketing, outbound and inbound email, the Web, in-house ads and free standing inserts.

"As customer acquisition and retention strategies increase in complexity, we have to improve how we target the right customer with the right offer, through the right channel, at the right time," said Yasmin Namini, Senior Vice President of Circulation at The Boston Globe. "Based on our evaluation of Campaign Management solutions, Chordiant's Marketing Director and Decision Management Suites offered The Globe the best combination of sophisticated functionality and ease of use by a broad base of users."

Chordiant's Marketing Director Suite comprises of a set of marketing applications that automate and streamline the full range of processes needed to plan, define, execute and analyze complex multi-channel, multi-stage marketing campaigns. As a single, comprehensive solution, the Marketing Director Suite delivers complete campaign integration that encompasses traditional outbound, new media, mobile and inbound channels. This enables marketing management to analyze and understand current customer approach opportunities, define and execute highly personalized, event-triggered campaigns that span multiple outbound and inbound communications channels, and track and analyze customer responses to optimize ongoing campaigns.

Chordiant's Decision Management Suite provides an integrated process for modeling, developing, deploying, making and monitoring decisions. The suite is for business users managing large numbers of models and associated decisions. Predictive models are developed on historic data, which in turn are integrated with business rules and strategies. The resulting decision logic is mapped to operational processes, and is then used for real-time customer interaction decisioning in sales, service and marketing applications across different channels. Business performance and compliance is analyzed with change requirements being identified for improving the decisioning process.

"Having an organization with the stature of The Boston Globe select our Marketing Director and Decision Management Suites continues to validate Chordiant's role as a leading provider of Marketing solutions," said Rob Mullen, Chordiant President of World Wide Field Operations and Strategy. "The complexity of their multi-channel marketing initiatives requires an entirely new approach that will enable them to efficiently and accurately target and execute high response rate marketing campaigns. We're gratified that we've been selected to deliver such a strategic solution to one of the most prominent newspaper organizations in the United States."

About Chordiant Software, Inc.

Chordiant (NASDAQ: CHRD) solutions automate and manage operational business processes for leading service-driven global organizations in retail finance, telecommunications and consumer direct industries. Chordiant orchestrates the unique processes of an organization from the point of customer interaction, through the front and back offices to multiple transactional systems, corporate applications and data stores. Our solutions integrate existing infrastructure to orchestrate the assembly, enhancement and delivery of optimal role based business processes to the appropriate channels. Business value is realized through improved employee productivity, savings in operational costs, and increased business adaptability. Headquartered in Cupertino, California, Chordiant maintains offices in Boston; Mahwah, N.J.; Manchester, N.H.; New York City; London; Paris; Amsterdam; and Munich.

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