SOURCE: The Bridge Group, Inc.

The Bridge Group, Inc.

April 04, 2013 11:13 ET

The Bridge Group and AG Salesworks Announce Release of Outbound Index

A Quarterly Snapshot of the Effectiveness of Outbound Prospecting

HUDSON, MA--(Marketwired - Apr 4, 2013) - The Bridge Group, Inc. and AG Salesworks released the Outbound Index today, a report that provides a unique analysis by measuring B2B sales prospecting effectiveness in the high technology sector. The analysis in the Outbound Index picks up where traditional top of funnel studies leave off and provides a granular view of the state of outbound prospecting, giving insight by industry and job function.

"I'm proud of this Index because it is not only meaningful but useful. Use it to evaluate a single reps performance. Reference the historical data to help you better predict what kind of resources you need now in order to hit your forecast goal. Benchmark your whole team and if you are beating us, give yourself a pat on the back and go ask for a raise. The point is that it's a metric that you can actually do something with," stated Pete Gracey, COO at AG Salesworks. "When Matt and I set out to build the Index we wanted it to be informative, but we also wanted our colleagues to be able to use it to better run their teams. I think we've succeeded on both fronts."

The Outbound Index is an indicator of the return on outbound prospecting efforts, and is derived from actual transactional CRM data.

"What excites me most about this project is the size and scope of the data set. We measured a cohort of outbound prospectors -- generating pipeline across 30 technologies, making 100k+ dials & emails, and conducting 8k+ prospect conversations. These are real-world data and I can't wait to track results over time. We are looking to provide an outbound barometer -- a sort of 'ADP jobs report for sales,'" stated Matt Bertuzzi, Marketing Consultant at The Bridge Group, Inc.

To view the full report please visit http://www.agsalesworks.com/outbound-propecting-index and http://blog.bridgegroupinc.com/outbound-index

ABOUT AG SALESWORKS
AG Salesworks is the leading provider of outsourced sales and marketing solutions for clients worldwide, including many of the Fortune 500. The company has perfected a process that uses the best combination of people, methodology, and execution to ensure industry leading results. AG Salesworks provides sales opportunity development, database development, event optimization, channel development and support, and marketing intelligence acquisition that helps clients drive growth. By taking a "quality over quantity" approach to fully qualified sales lead generation, the company is committed to its role as the middle of the funnel between sales and marketing.

AG Salesworks solutions empower its clients to focus on their core business and provide them with a quantifiable, competitive advantage. By tapping into the power and reach of social media as an effective business tool, and modernizing the practice of teleprospecting by employing the latest marketing automation tools, AG Salesworks is determined to be the foremost 21st century lead generation company. Co-founded by Peter Gracey and Paul Alves in 2002, the company is headquartered in Norwood, Massachusetts and is privately held. For more information, visit http://www.agsalesworks.com.

ABOUT THE BRIDGE GROUP, INC.
The Bridge Group specializes in building, expanding and optimizing inside sales strategies for B2B technology companies. They have helped Sales & Marketing leaders from 200+ companies make the big decisions: on implementation strategy, productivity & performance, process, technology and tools. More about The Bridge Group, Inc. can be found at http://www.bridgegroupinc.com.

Contact Information

  • Matt Bertuzzi
    617.764.5125