SOURCE: Brita Products Company

Brita FilterForGood

September 01, 2010 17:40 ET

The Brita FilterForGood Film Project Takes the Silver Screen Green

The Sundance Institute and Environmental Media Association Join Brita to Inspire Change Through the Power of Film

OAKLAND, CA--(Marketwire - September 1, 2010) -  This year Brita FilterForGood is bringing the Sundance Film Festival to you through the FilterForGood Film Project. Brita has teamed up with The Sundance Institute and the Environmental Media Association (EMA) to give people who are passionate about making the world a better place a chance to win a trip to the 2011 Sundance Film Festival for the premiere of a film inspired by you! 

FilterForGood, a partnership between Brita and Nalgene, began as a way to motivate people to make small changes to protect the planet, such as filling a reusable bottle with filtered tap water. Since 2007, more than 200 million disposable bottles have been kept out of landfills thanks to those who have taken the FilterForGood pledge, proving that small changes really can make a big difference. Through the Brita FilterForGood Film Project, Brita and its partners want to empower people to add their voice and vision to the movement.

Now through October 8, visit Brita FilterForGood on Facebook to submit an environmental challenge facing your community. Share how you would like to motivate and educate others to take action to meet the challenge.

Submissions will be voted on by the Facebook community and the top three most compelling stories will become the inspiration for short films directed by Sundance Film Festival filmmakers -- Jeremy Konner, Amy Grappell and Destin Daniel Cretton -- to be screened at the 2011 Sundance Film Festival and air on the Sundance Channel.

Actress Emmanuelle Chriqui, a member of the EMA Young Hollywood Board, is lending her voice to the project by helping to raise awareness of how films can inspire a path to a healthier planet.

"Film is a powerful tool that can be used to educate people about environmental issues and get them to take action," said Chriqui. "I'm really excited to see what great ideas come from the FilterForGood Film Project."

Get involved with the FilterForGood Film Project and visit www.facebook.com/BritaFilterForGood to:

  1. Voice a challenge
  2. Cast a vote
  3. Inspire a film
  4. See it launch

Attendees at the 2011 Sundance Film Festival will take part in the FilterForGood movement firsthand. With Brita and Nalgene's help, more than 40,000 Festival attendees will have the chance to make an immediate difference by carrying limited-edition FilterForGood Nalgene bottles and refilling at Brita Hydration Hubs located throughout the Festival.

"Since 2009 we've worked with Brita and Nalgene to make the Sundance Film Festival more sustainable," said Sarah Pearce, Director of Operations, Sundance Film Festival. "Through our partnership with FilterForGood and the Film Project, we are committed to finding ways at the Festival and beyond to motivate positive change for the planet."

For more information, visit http://www.facebook.com/BritaFilterForGood or contact lisa.dorfman@edelman.com.

Brita FilterForGood

Each year, Americans purchase billions plastic water bottles. Aside from the environmental impact of all that waste, Americans are spending a great deal on bottled water. Brita partnered with Nalgene to launch the FilterForGood campaign, which encourages people to reduce their bottled water waste by switching to reusable bottles filled with filtered water. Since the campaign launched in 2007, more than 190,000 people have taken the pledge to reduce their bottled water waste, keeping an estimated 200 million disposable bottles out of landfills. Visit filterforgood.com to learn how you can make a difference.

Environmental Media Association

The Environmental Media Association (EMA) is a Non-Profit 501(c)3 Organization founded in 1989 by Cindy and Alan Horn and Lyn and Norman Lear. EMA is dedicated to harnessing the power of celebrity and the media to promote sustainable lifestyles and believes through positive role modeling the entertainment community can inspire consumers to take action. The organization has grown into a diverse group of industry professionals from film, television and music dedicated to the mission of promoting environmental awareness through the entertainment business and the media. EMA serves as a valuable link between the entertainment industry and the environmental community. www.ema-online.org

Sundance Institute

Founded by Robert Redford in 1981, Sundance Institute is a global, nonprofit cultural organization dedicated to nurturing artistic expression in film and theater, and to supporting intercultural dialogue between artists and audiences. Internationally recognized for its annual Sundance Film Festival and its artistic development programs for directors, screenwriters, producers, film composers, playwrights and theatre artists, Sundance Institute has nurtured such projects as Born into Brothels, Trouble the Water, An Inconvenient Truth and Angels in America. www.sundance.org.

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