SOURCE: The Burbank Group, LLC

April 25, 2007 11:53 ET

The Burbank Group, LLC. Takes Two International Creative Awards

2007 Summit Creative Awards

ROCKVILLE, MD -- (MARKET WIRE) -- April 25, 2007 -- The Burbank Group, LLC. ( was awarded two Silver statues in the 2007 Summit Creative Awards. This is the second year The Burbank Group has participated, and the second year it has been honored.

"I am gratified and inspired by this industry recognition -- it says that The Burbank Group's work product has made a mark. Winning in two different categories demonstrates that building a quality brand requires a solid, strategic concept behind the visual," said Karen M. Greenwald, President of The Burbank Group.

In the category of B2B Service Logo/Trademark, The Burbank Group's winning entry was for their client, The Kaizen Strategy Group (Kaizen). This entity creates innovative and cutting-edge solutions for a wide-range of international corporations. Ms. Greenwald worked with Kaizen to create a culturally relevant brand identity.

"We approached Karen not only because of her work, which we had seen previously, but more importantly because of the process she has developed in getting there. We spent many hours discussing with Karen our company's mission and objective -- that of creating cutting edge strategic solutions for innovative international corporations while bridging the cultural, business, and international boundaries -- and she helped us conceptualize not only the structure, but the shapes and forms and colors that would portray our essence," said CEO Ado Machida.

The Burbank Group also received a Silver statue in the category of Health/Medical Website for the Hirsch Pediatrics site. According to Dr. Hirsch, "I knew that in order to raise the standards of and redefine the delivery of pediatric care, we would have to rethink every aspect of traditional care delivery, including online presence. We were impressed by Karen's ability to understand the unique philosophy and vision of Hirsch Pediatrics and effectively communicate it -- we feel that Karen's ability to 'think outside of the box' was critical to our success."

The Summit Creative Awards recognizes and celebrates the creative accomplishments of small and medium-sized advertising agencies and other creative groups with annual billings of $25 million or less. Over the last decade, the competition has established itself as the foremost judge of creative excellence for firms of this size.

According to Jocelyn Luciano, Executive Director for the Summit Awards, "Winning a Summit Creative Award is a significant accomplishment. The combination of our excellent judges and the tough judging criteria ensures that only deserving entries receive Summit recognition."

The 2007 competition drew thousands of entries from twenty-three countries. Winners were selected in categories that include advertising, emerging media, marketing materials, direct marketing, multimedia, political, corporate video, public service, best idea never produced, and self-promotion. Entries in 13 creative categories are blindly judged against a stringent set of standards, emphasizing innovative and creative concepts, strong executions, and the ability to communicate and persuade.


Located in Rockville, MD, a D.C. suburb, The Burbank Group is a premier boutique branding shop. We work with domestic and international clients, offering fresh and imaginative services to define, strategize, and deliver your message. From award-winning creative content, brochures, website creation, media work, and logo design to marketing counsel, unique collateral, and sophisticated flash movie creation and production, our persuasive, inventive solutions focus on your ultimate goals. From the technology sector to the hospitality industry and everything in between, The Burbank Group helps clients get the attention they deserve.

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The Summit Creative Awards recognizes worldwide the work of advertising, interactive, video production, graphic design and public relations companies with annual billings under $25 million. Entries in 13 creative categories, including: advertising, emerging media, marketing materials, direct marketing, multimedia, political, corporate video, public service, best idea never produced and self-promotion, are judged against a stringent set of standards by an international body of judges. This year's entrant companies came from twenty-three countries.

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Headed by Dr. Steven F. Hirsch, Hirsch Pediatrics is located in Rockville, Maryland.

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Contact Information

    Karen M. Greenwald
    The Burbank Group, LLC
    Email Contact