The Burger’s Priest

The Burger’s Priest

February 26, 2015 05:00 ET

The Burger's Priest to Open in Edmonton, AB

The hotly-anticipated launch sees the popular burger chain expand beyond Ontario

EDMONTON, ALBERTA--(Marketwired - Feb. 26, 2015) - The Burger's Priest is set to open its first location outside of Ontario in Edmonton, AB. On Saturday March 14th, the critically acclaimed, classic American-style cheeseburger joint will launch at the corner of Jasper Avenue and 109 Street. This will be the eighth location for The Burger's Priest, which has amassed a cult following since the concept was first born in 2010.

Beloved by celebrities like Daniel Radcliffe, Tom Green, and DJ Deadmau5, The Burger's Priest is distinguished by its relentless devotion to traditional burger preparation methods. While most burgers available today are offered in massive portions, using over-processed, over-spiced, frozen beef, The Burger's Priest believes that simplicity always trumps complexity.

Serving up mouth-watering 100% high-grade beef, ground on-site daily, The Burger's Priest in Edmonton will offer popular classics such as 'The Vatican City' - a double cheeseburger squeezed between two grilled cheese buns, and 'The Option', an indulgent vegetarian burger featuring cheesy, deep-fried Portobello mushrooms. The 'Secret Menu', available online for in-the-know burger fans, will boast items such as 'Noah's Ark, 'The Four Horsemen of the Apocalypse', the 'Jarge-Style Shake', and the 'Tower of Babel'. Extra toppings, such as fried onions, bacon, and 'smoke' (deep-fried jalapeños), as well as sides, such as chili cheese fries and cookies, will also be available.

"We are thrilled about opening in Edmonton," said Shant Mardirosian, founder of The Burger's Priest. "It's a booming city, and our shop will be right in the centre of the action. The positive response we've gotten from our Ontario locations over the past few years has been incredible, so we're really excited to keep growing. Edmonton is about to be blessed by The Priest!"

Leading up to the launch, burger aficionados who follow the restaurant on social media (@burgerspriest on Twitter and @theburgerspriest on Instagram) will have the opportunity to enjoy a meal on the house. These lucky Edmontonians will sample the menu, giving staff the chance to hone the grinding & grilling techniques for which The Burger's Priest is known. There will also be an exclusive preview event for media and VIP guests on opening night. Local press is invited to inquire below for details. With previous launches drawing crowds by the hundreds, this event series is just one of the measures The Burger's Priest will undertake to ensure success in Edmonton from the onset.

Located at Jasper Avenue and 109th Street, The Burger's Priest in Edmonton will be open Monday-Wednesday 11:30am-9:30pm, Thursday - Friday 11:30am-10:30pm, and Saturdays from 12pm-10:30pm. Closed Sundays.

About Crave It Restaurant Group Inc.

Crave It Restaurant Group was founded in October 2013, following the acquisition of their previous venture, Extreme Brandz, by Montreal-based and publicly-listed MTY Food Group. Crave It is the next chapter from the founders of Extreme Brandz, brothers Alex and Mark Rechichi and Sean Black. They are now focusing on the development and growth of their trendsetting concepts Via Cibo, Stoney's Bread Company, and The Burger's Priest. Via Cibo is a "fast casual" authentic Italian street food eatery, with one location in the York Mills & Leslie area of Toronto, and another in the Deerfoot Meadows area of booming Calgary. Stoney's Bread Company, an established "food first" Oakville favourite, serves up market fresh food in a casual yet distinct setting. The Burger's Priest, a classic American-style cheeseburger joint, needs little by way of introduction, having already reached cult status amongst both foodies and celebrities.

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