March 25, 2014 09:00 ET

The Cape Playhouse Selects AudienceView's AV Pro

TORONTO, ONTARIO--(Marketwired - March 25, 2014) - AudienceView, a world leader in e-commerce software for events and entertainment organizations, today announced the selection of AV Pro by The Cape Playhouse, at the Cape Cod Center for the Arts, in Dennis, Massachusetts. The Cape Playhouse is the oldest professional summer theatre in the United States, staging productions from June through August each year since 1927.

"After joining The Cape Playhouse, I immediately reached out to transition our ticketing, e-commerce and business operations to AudienceView," said Joseph Guglielmo, General Manager, Cape Playhouse at the Cape Cod Center for the Arts. "As an AudienceView user in my previous organization, I know AV Pro will give our new leadership team the tools needed to take our business to a new level. Most importantly, our patrons will see immediate benefits with the move to AudienceView, including easier ways to buy tickets, receive real-time member benefits and manage account information online."

From day one with AV Pro, The Cape Playhouse will have complete control over the ticketing and overall service experience being created for its customers. Season tickets, gift cards and donations will be offered through a single shopping cart. Staff will have the ability to combine the power of e-commerce and customer relationship management (CRM) to drive fundraising growth, both in terms of the number of donors and total revenue from donations. The single solution includes an integrated content management system (CMS) to build and manage content and an unlimited number of websites. As well, with powerful analytics and all of its data stored in one place, The Cape Playhouse will have the insight to easily determine how to best ask customers to renew their subscription or make a donation.

As with all AV Pro installations, future upgrades are included as part of The Cape Playhouse's monthly subscription fee, which will remain fixed regardless of how much their business grows.

"We are pleased to be welcoming The Cape Playhouse as an early adopter of AV Pro and to have Joe Guglielmo returning to the AudienceView client family," said Mark Fowlie, CEO of AudienceView. "It speaks volumes when someone comes back to AudienceView based on his or her previous experience with our software. Having driven so much success with AudienceView at his previous organization, we look forward to seeing how Joe helps catapult The Cape Playhouse business forward."

About The Cape Playhouse

The Cape Playhouse was founded in 1927 by Californian Raymond Moore, who spent several summers in Provincetown painting scenery, writing plays and acting in local theatre. His vision, however, was to have a theatre of his own - a smart, sophisticated summer theatre, which would bring Broadway to Cape Cod. He purchased a 19th century former Unitarian Meeting House for $200, had it moved to 3 1/2 acres of pasture land fronting the Old Kings Highway in Dennis, and converted it into a professional theatre. The Cape Playhouse has been kept true to its original structure - even the original pews still serve as seats. The opening performance on July 4, 1927 was The Guardsman, starring Basil Rathbone. Over the years, many big name stars from Broadway and the silver screen have acted there including Bette Davis (who first worked as an usher), Gregory Peck, Gertrude Lawrence, Lana Turner, Ginger Rogers, Humphrey Bogart, Tallulah Bankhead, Helen Hayes, Julie Harris, Paulette Goddard - it's no wonder the Cape Playhouse is known as "The Birthplace of the Stars. Many young aspiring performers spent their summers here. In 1956, a young student was given a small part in The Male Animal, starring Henry Fonda (his daughter, Jane)! Today, most of the stars still come from Broadway, but it seems that almost every well-known star of stage, screen and TV has walked the stage of the Cape Playhouse.

About AudienceView

AudienceView is a complete entertainment business solutions provider. Rapidly approaching $2 billion in transactions value each year, our innovative, engaging software is helping more than 550 venues in 15 countries deliver exceptional shopping, in-venue and overall customer experiences. It also powers self-serve e-commerce, ticketing and events management portals, which can be used for events of any size or type. AudienceView was founded in 2002 and has received funding from Ventures West 8 Limited Partnership and private investors. Learn more at, or connect with the company on Facebook and Twitter.

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