SOURCE: All Terrain

All Terrain

September 11, 2013 10:21 ET

The Chicago American Marketing Association Names All Terrain Agency of Record

Leading Experiential Marketing Agency to Develop and Promote Innovative Membership Engagement Programs

CHICAGO, IL--(Marketwired - September 11, 2013) -  The Chicago American Marketing Association has named All Terrain, one of the fastest growing national Experiential Marketing agencies, its agency of record and strategic marketing partner for a two-year term. All Terrain will work closely with the board of directors and the marketing team to develop a strategic plan to enhance membership programming as well as promote marketing excellence in the Chicagoland region. This engagement follows a successful assignment where All Terrain developed Chicago AMA branding strategies.

"The Chicago AMA is very much an experience-based organization, creating value for our members through innovative and relevant programming," says Michael Long, executive director of the Chicago AMA. "As leaders in Experiential Marketing, All Terrain is an ideal partner to help us develop new ways to accomplish our mission."

The Chicago AMA and All Terrain will also collaborate on a groundbreaking research project to establish an industry standard for measuring the effectiveness and value of Experiential Marketing programs. The results will be unveiled at the Chicago AMA's "BRAND SMART" conference in March of 2014.

"More than ever marketers are turning to Experiential Marketing as a way to design highly customized brand experiences," says Tara Giuliano, president of the Chicago AMA. "There is a clear need for a definitive way to measure the impact of these efforts. Our work with All Terrain will leverage data from real world programming to build a rich system of metrics for evaluating the quality of brand experiences and measuring the value they create over the life of the consumer's relationship with the brand."

In 2014 All Terrain will also work with Chicago AMA to launch a first-ever industry summit designed for women working in marketing. The event will be consistent with All Terrain's own advocacy work on behalf of women in business. All Terrain will serve as title sponsor and will leverage their national network of women business leaders to design programming for the annual event.

"The Chicago AMA is the engine that drives the growth of the marketing industry in Chicago and beyond," says Brook Jay, co-founder of All Terrain. "We are tremendously excited to partner with them to apply our new Experiential Marketing model to create and deploy new and innovative programs for AMA members."

About Chicago American Marketing Association:

Over seventy-five years strong, the Chicago AMA delivers cutting-edge marketing programming, connects marketers across all disciplines and business industries, and enables marketing career advancement. With Chicago as an epicenter for marketing excellence today and tomorrow, no other organization connects as many marketers with as many opportunities as the Chicago AMA. The Chicago AMA is the largest chapter of the American Marketing Association with over 1100 members and hosts over 40 events garnering 2,500 annually.

About the American Marketing Association: 

The American Marketing Association is the largest marketing association in North America. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. It is also the source that marketer's turn to every day to deepen their marketing expertise, elevate their careers, and, ultimately, achieve better results. American Marketing Association members are connected to a network of experienced marketers more than 30,000 strong. 

About All Terrain

All Terrain is one of the nation's top Experiential Marketing agencies specializing in strategic brand activations and authentic consumer engagement. All Terrain offers marketers a broad range of capabilities including creative experiential programming and strategic consulting services. The agency possesses an unwavering focus on building measurement into all programs.

In 2013, All Terrain celebrates 15 years of profitable growth working across a wide range of industries including Automotive, Tourism, Publishing, Food and Beverage, and CPG. The award-winning agency was recently recognized as one of the fastest growing agencies in Promo Magazine's Promo 100. The agency was also named to the Inc. 5000 honor roll of the fastest-growing private companies in America for the fifth time. For additional information visit www.allterrain.net.

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