SOURCE: Children's Internet, Inc.

March 27, 2007 11:06 ET

The Children's Internet Commences National Television Ad Campaign

PLEASANTON, CA -- (MARKET WIRE) -- March 27, 2007 -- The Children's Internet, Inc. (OTCBB: CITC), marketers of the multiple award-winning service ranked by PC Magazine as the number one "Kids' Browsers and Services," announced today that it achieved a major milestone in its development by starting a three-month television media test of its Infomercial.

Express Media, an advertising agency that specializes in purchasing broadcast television airtime for direct response advertising, is managing the distribution of the Company's television Infomercial. Express Media (www.expressmedia.net), a multi-million dollar, full service agency, is the hidden secret behind many of the successful infomercials airing today and is one of the highest ranking media buying companies in the industry. They have been responsible for media placement for many of the top selling Infomercial products.

"Earlier this year we announced that Infomercial production was complete. Now as promised I am very excited to say that the Infomercial is now airing on television stations from California to New York! The initial two-week media test started in early March and covered over 30 million households. The key purpose of the media test is to gather marketing data that will identify television stations and time periods that reach our target demographic. It will also give us consumer feedback to possibly refine the Infomercial message as well as give us the opportunity to test various pricing offers," said Ms. Sholeh Hamedani, Chief Executive Officer of The Children's Internet, Inc.

Bruce Bodlak, CEO of Express Media, said, "The idea of having a chance to work with The Children's Internet is very rewarding and personal to me. A product that serves children in a positive way is incredible to find these days! This service is truly a unique and safe place for kids to have fun, learn and be creative on the Internet. I am personally excited about this venture because I have children, see how much they love using it and I believe in this product! All parents that have kids need to stand up these days and fight back for our children's safety. This product does just that while allowing parents to be at ease knowing that their kids are SAFE from predators and yet can have fun being kids. The Company's effort to keep children safe online is something I am proud to be involved with."

"In addition to gathering marketing data the Company is creating brand awareness, adding subscribers, and having many ancillary benefits. For example the unique visitors hitting our corporate website have increased by 1000%. Additionally, the media test is allowing us to check our operations and order processing systems. I am pleased to report that all systems are running smoothly and can handle our expected roll-out. That includes our telemarketing call center, our credit card billing system, shipping and all other aspects of product fulfillment. We are ready! It just goes to show that our prior relationships with quality companies and people such as our call center, Convergys, are serving us quite well," said Tyler Wheeler, Chief Software Architect.

Ms. Hamedani continued, "I believe that the Infomercial campaign will also open doors to other distribution opportunities for The Children's Internet®. We are currently analyzing the marketing data and expect to continue with our media test for the next three months and based on the test-marketing results the Company intends to roll-out the Infomercial. During this time we also anticipate producing a one-minute direct response spot and a new 30-minute show with a celebrity host."

About The Children's Internet, Inc.

The Children's Internet, Inc., http://www.thechildrensinternet.com, is the exclusive marketer and distributor of The Children's Internet® membership-based service created just for kids. The Children's Internet is the most comprehensive, secure Internet service and "educational super portal" for children, pre-school to junior high, providing them with SAFE, real time access to the World Wide Web; access to millions of the best pre-selected, pre-approved educational and entertaining web pages accessed through a kid-friendly search engine.

The Children's Internet provides a child with the tools they need to succeed in life; a rich array of easy-to-use applications, including secure e-mail, search engine, homework help, games, news, learning activities and virtually limitless educational resources all within its safe, protected online community! The product is not simply a filtering, or monitoring product that studies have found fails 1 out of 5 times. It is unique from all other services because it is protected by the proprietary, patent pending security software, SafeZone Technology®, which locks down the desktop as it offers unprecedented security against Internet predators and crude, inappropriate content while giving kids a sense of freedom and parents total peace of mind!

FORWARD-LOOKING STATEMENTS

This release contains statements that constitute forward-looking statements. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of the Company, its directors or its officers with respect to the Company and its present and planned business and operations. The words "may," "would," "will," "expect," "estimate," "anticipate," "believe," "intend," and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's and management's ability to control and that actual results may differ materially from those discussed in the forward-looking statements as a result of various factors.

All information in this release is as of the date of this release. The Company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company's expectations.

Contact Information

  • Contact:
    Sholeh Hamedani
    The Children's Internet, Inc.
    (925) 737-0144