NEW YORK, NY--(Marketwire - Mar 7, 2013) - The CMO Club, the world's most prestigious club for top marketing executives, today announced the rollout of a CMOs only vendor rating program. The program allows marketing heads to privately share recommendations on marketing vendors across 18 product and services categories. All 700 members of the CMO Club will be participating and sharing ratings in the program.
According to CMO Club founder and president Peter Krainik, "The CMO Club Vendor Rating program is a response to CMOs member demand for a way to gain insights from peers on 'best in class' products and services, agencies, PR firms and consultants. They feel no recommendation is more valuable than those from peers."
"Until now, CMOs have been heavily reliant on analyst and RFP processes which is often as helpful as the budget and time you have to support those resources," said Evan Greene, CMO of The Recording Academy. Carol Godfrey, CMO at Southwire, noted, "CMO Club Vendor Ratings allows the very hi-touch ability for us to gain immediate feedback from a trusted community of professionals that share our goals and are responsible for driving similar results for their companies. I, as I know are many of my peers, am very excited!"
This is the first CMO peer based, exclusive, vendor-rating program in the world. The rating and recommendations are only open to CMO Club members. The CMO Club, does however, plan to acknowledge the "top" products/services, agencies, PR firms and consultants during select events and reports.
For more information on The CMO Club Vendor Ratings Program, please contact firstname.lastname@example.org. To learn more about the organization and Why CMOs Join, please watch: http://www.thecmoclub.com/pg/thecmoclub/video/view/55412\.
About The CMO Club:
The CMO Club was created for the unique purpose of bringing Chief Marketing Officers together in an environment of openness and contribution that enables them to become better at what they do. Tailored exclusively to top marketing executives, this club hosts dinners and events, shares reports, dinner transcripts, and research from leaders in the marketing industry, and leverages the first online network for "CMOs only" for sharing ideas, helping each other, and serving as a resource for CMO career opportunities. The CMO Club was founded in 2007 by seasoned marketing executive Pete Krainik and currently has over 700 members. Find out more about The CMO Club at www.thecmoclub.com.
For membership info, please contact: Memberships@thecmoclub.com (323) 388-8204.