SOURCE: The CMO Club

The CMO Club

March 26, 2014 12:29 ET

The CMO Club Launches 2014 CMO Awards Voted by Peers

Nominations Now Being Accepted for 2014 Program, With Two New Categories

NEW YORK, NY--(Marketwired - Mar 26, 2014) - At its Spring CMO Innovation and Inspiration Summit on Tuesday, The CMO Club announced the 2014 CMO Awards, created to celebrate the marketing industry's brightest leaders and to provide a forum to share their successes with other CMOs. Nominations are open to the public and are now being accepted online at www.TheCMOAwards.com for CMOs in eight dynamic categories. Established in 2013, The CMO Awards are the first and only CMO Awards program driven and decided entirely by an elite group of peer CMOs.

In addition to the existing six CMO Award categories, the 2014 program includes two newly created CMO Awards for Social Responsibility and Content Engagement. From among category winners, members of the CMO Club will vote later this year for one individual per category as the "CMOs Choice." 2014 will also mark the CMO Awards' second induction into the CMO Hall of Fame. Last November, the honor went to Stephen Quinn, CMO of Walmart.

Nominees for outstanding CMOs in the eight categories may be submitted between March 2014 and May 2014 via the online nomination form. Nominations are open to the public and nominees are not required to be a member of The CMO Club. Nominees must hold the title of CMO or senior marketing title for a major company, brand, or organization (excludes companies selling predominately to marketing organizations). Marketing executives are permitted to nominate themselves.

Finalists in each of the eight Award categories will be announced in June, with four winners per category selected by August 30th, 2014. All finalists, winners and the 2014 CMO Hall of Fame inductee will be honored at the CMO Awards Dinner November 18th, 2014 in NYC, and are will participate in an "All Star" Thought Leadership roundtable prior to the event. At the awards event, the results of the CMOs Choice voting will also be announced.

"We are excited to build on the success of last year's inaugural program and launch the 2014 CMO Awards. The addition of two new categories provides the opportunity to honor an even greater number of deserving CMOs, and celebrate more comprehensively the amazing things these CMOs are accomplishing. Our recently enhanced nomination and voting platform will allow for increased engagement around the Awards between CMO Club members, nominees, and the industry at large," noted CMO Club Founder and CEO, Pete Krainik.

2014 CMO Awards Categories

The CMO Leadership Award - Based on a marketing executive's demonstrated leadership in building, leading and motivating a high performing marketing organization. Framework for consideration includes:

1. Building or transforming a marketing organization to succeed in today's marketing environment.
2. Innovative techniques or approaches to motivating today's marketing organization for high performance.
3. New approaches for training and reinforcing techniques and expertise within his/her organization for high performance.

The CMO Marketing Innovation Award - Based on a marketing executive's demonstrated leadership in creating a marketing innovation environment and delivering true marketing innovation that changes the game for ROI, customer engagement, and/or for the industry. Framework for consideration includes:

1. Building or transforming a marketing organization's ability to deliver new innovation to his/her company or the industry.
2. Delivering "game changing" marketing innovation(s) for ROI, customer engagement or Brand differentiation.
3. Delivering "game changing" marketing innovation(s) leveraging new partnerships.

The CMO Officers Award - Based on a marketing executive's demonstrated leadership in leading the brand beyond the marketing department and/or leading the growth agenda for the company. Framework for consideration includes:

1. Building or transforming an entire organization's ability to understand, communicate and live the Brand beyond the marketing department.
2. Leading and delivering "game changing" growth as a Chief Marketing Officer of the company.

The CMO Rising Star Award - Based on a marketing executive's demonstrated capabilities in leading an organization, marketing innovation and leading the growth agenda, with less than 10 years of marketing experience. Framework for consideration includes:

1. Leading a high performing marketing organization.
2. Demonstrating innovation in marketing for increased ROI, customer engagement or brand differentiation.
3. Leading the growth agenda for the company.

The CMO Programmatic Marketing Award - Based on a marketing executive's demonstrated capabilities in leading the development and implementation of programmatic marketing success within their organization. Framework for consideration includes:

1. Leading highly successful programmatic marketing excellence within their organization.
2. Programmatic marketing success for increased ROI, customer engagement or brand differentiation.

The CMO Social Responsibility Award - based on a marketing executive's demonstrated leadership in corporate social responsibility and/or cause marketing efforts for social and other charitable causes. Framework for consideration includes:

1. Building or transforming a high performing non-profit organization through in-house efforts -- or -- spearheading collaborative efforts between a for-profit and not-for profit organization for mutual benefit and results.
2. Successfully driving shareholder and social value by adhering to principles of "doing well by doing good."
3. Delivering impact and connecting with audiences by communicating and reinforcing shared values.

The CMO Content Engagement Award - Based on a marketing executive's demonstrated leadership in creating and curating relevant and valuable content to drive their brand, engage audiences and positively impact customer behavior. Framework for consideration includes:

1. Building or transforming the customer experience through content that resonates with organization's core value proposition, speaks to audience's needs, engages their interest and affects behavior.
2. Successful measurement of content engagement and ROI to improve the customer experience, drive conversions and generate demand.

The CMO President's Circle Award - Based on a marketing executive's demonstrated delivery in support of the DNA of the Club for building relationships with peers in the Club, sharing and helping others, and referring other CMOs to join the world's best CMO conversations. Framework for consideration includes:

1. Active membership status in the CMO Club.
2. Demonstrating peer to peer networking and introducing members to other members to improve the value of the club.
3. Demonstrating sharing of content and insights with peers and encouraging CMO curated content for the benefit of other members.
4. Successfully referring to marketing heads to join the club and build on the world's best CMO conversations.
5. Sharing the Club benefits and value to the industry.

For more information on The CMO Awards program and past winners, go to: www.thecmoawards.com

About The CMO Awards
Created by The CMO Club and its members to celebrate the marketing industry's brightest leaders and to provide a forum to share their successes with other CMOs, the CMO Awards is the first and only CMO Awards program driven and decided entirely by an elite group of CMOs. CMO Club members and/or CMO Club Chapter Presidents participate in and drive every stage of nominations, category winners, CMOs Choice Awards, and CMO Hall of Fame.

--- Honoring accomplished senior marketers in 8 dynamic categories
--- Members' only voting for "CMOs Choice" in each category
--- CMO Hall of Fame Induction: World's premier CMO honor bestowed on one CMO

About The CMO Club:
The CMO Club -- for Senior Marketing Executives only -- is a membership organization of over 850, designed to connect members for peer based learning, and inspire professional and personal growth.

The unique purpose of The CMO Club is to bring Heads of Marketing together in an environment of openness and collaboration with no vendor selling permitted, that enables them to excel at what they do and solve their biggest CMO challenges. Tailored exclusively for the benefit of senior marketing executives, The CMO Club hosts dinners and events, shares reports and research from marketing industry leaders, and leverages the first online engaged CMO community network.

For membership information, email membership@thecmoclub.com or call 323-388-8204. CMOs can request membership at www.thecmoclub.com

Interested in learning more firsthand? Please watch CMO's discussing The CMO Club.

Contact Information

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    (805) 403-0705
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