SOURCE: The CMO Club

The CMO Club

October 01, 2014 12:00 ET

The CMO Club Unveiled First CMO Digital Community and CMO Solutions Clubhouse Today

Resources Connect Marketing Leaders Around the World, Enable Solution Co-Creation

NEW YORK, NY--(Marketwired - Oct 1, 2014) - The CMO Club today announced the launch of two unique member-only resources -- an enhanced digital CMO community portal and the CMO Solutions Clubhouse. Both resources allow CMOs to engage and create solutions with peers by providing access to tools, members and experts in a private, collaborative environment that was defined by the CMOs themselves. Unveiled today at the club's Fall Innovation and Inspiration Summit in Beverly Hills, California to over 150 of the world's top chief marketing officers in attendance, the feedback has been more than favorable; "what we've all been waiting for, a go-to center for CMOs."

"The CMO Club's enablement of private, peer-to-peer collaboration has been a constant and invaluable asset to me, our membership and our profession. The launch of these new resources takes it up a level by extending the ability we already had to converse and collaborate online into a way to co-create solutions that address the challenges and opportunities we deem 'most relevant'," said Paula Puleo, CMO for Academic Partnerships.

According to The CMO Club Founder Peter Krainik, "The reasons why we have launched an enhanced member-only digital CMO Community portal and the CMO Solutions Clubhouse is simple."

  • CMOs are busy and need a place they can consistently go for quick answers to their top challenges
  • CMOs are under extreme pressure to stay abreast of leading technology and tools that help them to lead their growth agenda and delight customers -- there is no better way to learn how to do that than through peer solutions and shared experiences
  • CMOs want to achieve these goals in a closed-door environment in which they are not targeted or sold to, rather are able to openly share their thoughts and engage in meaningful peer conversations

These new services from The CMO Club respond directly to those needs and were designed from the ground up based on very specific input our members provided to us. Their input defined the top 25 CMO challenges and was the basis of the new community and CMO Solutions Clubhouse, and was woven into other offerings the club already provides through its vendor ratings, roundtables, dinners and regional club initiatives."

In its new form, The CMO Club digital community portal now provides its members with personalized content, exclusive events and peer networking in a secure environment. The new Digital CMO Solutions Clubhouse provides CMOs with carefully curated content by The CMO Club and member contributed content that specifically addresses the top 25 CMO Challenges, as well as succinct editorials by Thought Leaders, Solution Member Experts and CMO Content Chairs to help busy CMOs derive their key takeaways on the fly.

"The intention of the CMO Solutions Clubhouse is not to become another fire hose of information, but rather, a destination for the busy CMO who needs to get their 5 minute overview and know where to find supporting resources, both content and peers who can help," said Nadine Dietz, SVP of CMO Content Leadership at The CMO Club. "It's a service, designed around our member needs, to help quickly shift through content, assess peer contribution and have top takeaways at their fingertips, as well as find solution member experts that they can connect with directly."

Each of the top 25 CMO Challenges has its own landing page, and all 25 roll up into one of four distinct pillars led by CMO Chairs enabling inner-circle conversations: Clubhouse Chair, Sandra Zoratti, Carol Kruse for Marketing Organization, Rich Honiball for CMO Impact, Richard Marnell for Marketing Effectiveness and Paula Puleo for Customer Engagement.

For a sneak peak at the new CMO Solutions Clubhouse visit Thecmo.club. To see if you qualify for membership, visit www.thecmoclub.com. Also follow the unveiling of the solutions during this week's summit on Twitter via #cmoclubsummit, @thecmoclub.

About The CMO Club
The CMO Club is the world's most engaged and inspired community of Senior Marketing Executives who help each other solve their biggest challenges, within a candid, trusted and sharing environment. Collaboration fueled by inspiring events and within the members-only Digital Solutions Clubhouse raises the standard for what is required to be a successful Chief Marketing Officer. With more than 800 members and a no vendor selling policy, The CMO Club is the go-to center for today's Senior Marketer for peer-based personal and career success support. For more details on membership or becoming a thought leadership partner, please visit www.thecmoclub.com

Contact Information