SOURCE: The Color Run 5k

The Color Run 5k

December 17, 2014 09:00 ET

The Color Run™ Announces Worldwide 2015 Shine Tour

The "Happiest 5k on the Planet" Continues Growth Leading Into Fourth Year

SALT LAKE CITY, UT--(Marketwired - December 17, 2014) - The Color Run™, one of the largest event series in the world, is excited to announce details of its 2015 Shine Tour™.

Each year, The Color Run brings a fresh spin to the popular 5k paint race and 2015 will be no different. The Shine Tour enhances the experience that Color Runners already love with an all new Sparkle Zone™ on course, a brand new participant kit and unique opportunities for colorful photographs throughout the course. At the Finish Festival, participants can enjoy music, dancing and massive color throws with accents of new confetti cannons, shimmery clouds of color, glitter, and more. This is 5k magic that only The Color Run can create.

Color Runners will receive a limited edition Shine Tour Participant Kit, including: custom race t-shirt, gold finisher's medal, tri-color headband with silver stitching, classic color packet, brand-new glitter packet, and shiny tattoos.

"With the Shine Tour, we wanted to create an immersive and transformative experience beyond anything our runners have experienced with us so far," said Travis Snyder, founder of The Color Run. "The Shine Tour is the next generation of The Color Run and participants will be able to feel and visibly see themselves transform throughout each kilometer of the event."

In preparation for the Shine Tour, The Color Run recently released a brand new video to showcase what Color Runners can expect in 2015.

The all-new Shine Tour will be making stops all around the world, and is anticipated to visit over 40 countries worldwide throughout the year. Tickets are now on sale for select cities with more dates being added to the website soon. If participants do not see a date for their city, they can join the special VIP email list and receive exclusive pricing once dates are added.

The Color Run is the originator and innovator of the 5k paint race genre and has become a global phenomenon since its inception in 2012. With over four million runners crossing its finish line since 2012, The Color Run caters to anyone -- from first time runners to professional athletes. After sweeping across the nation in its first year with 53 events, The Color Run grew exponentially in 2014 hosting over 240 events in 50 countries across the world.

About The Color Run™

The Color Run is the largest event series in the United States and the first of its kind. Travis Snyder founded the 5k paint race event series in 2012, creating a new genre of running event. The Color Run celebrates healthiness, happiness and individuality, bringing the community together to create a five-kilometer canvas of colorful fun. To learn more about The Color Run, visit www.thecolorrun.com or watch this video.

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