SOURCE: The Color Run 5k

December 13, 2013 13:50 ET

The Color Run Becomes Global Sensation

The "Happiest 5k on the Planet" Experiences Massive International Growth Within First Two Years

SALT LAKE CITY, UT--(Marketwired - December 13, 2013) - The Color Run™, the largest event series in the United States and the original paint race, is gearing up for their 2014 Kaleidoscope Tour, which will be bigger, brighter and happier than ever.

The Color Run is the originator and innovator of the 5k paint race genre and has succeeded in hosting events for more than 2 million participants in just under two years. After sweeping across the nation in 2012 with 53 events, The Color Run continues to expand exponentially hosting more than 170 events worldwide in 2013.

The Color Run has now tripled in size since its creation in 2012, and is propelling itself into becoming the largest event series in history. In 2014, participants can expect novel course attractions and fresh participant gear. Cities listed as 2014 tour stops are: Orlando, Las Vegas, San Francisco, Washington D.C. and many more.

The Color Run has also proved that there is immense demand around the globe for this event, with their event in Singapore selling out with 16,000 participants in just three hours.

"The apparent interest around the globe for this event is crazy and exciting," says Travis Snyder, founder of The Color Run. "I wanted to create an event that would encourage people to get out and run just for the fun of it and enjoy the community experience of running together."

This Saturday, The Color Run will feature a sold out event in Dubai, with close to 10,000 participants. This magnitude of sellout was not uncommon in 2013, with participant numbers such as: 20,000 in Lisbon, Portugal; 15,000 in London, England; and 16,000 in Sydney, Australia. The Color Run will finish out the year hosting 50+ international events totaling more than 600,000 participants in 30 countries, such as: Ireland, Colombia, Hungary, Italy, Luxembourg, Brazil and China.

The number one goal of The Color Run is to produce the 'Happiest 5k on the Planet' giving their participants an unforgettable experience. With no winners or official times, The Color Run celebrates healthiness, happiness, and individuality, helping their participants achieve their fitness goals by providing them a fun, un-intimidating running environment.

The Color Run

The Color Run is the largest event series in the United States and the first of its kind. Travis Snyder founded the 5k paint race event series in 2012, creating a new genre of running event. The Color Run celebrates healthiness, happiness and individuality, bringing the community together to create a five-kilometer canvas of colorful fun. To learn more about The Color Run, visit www.thecolorrun.com or watch this video.

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