SOURCE: CIMB Bank Singapore

CIMB Bank Singapore

June 29, 2013 23:24 ET

The Color Run™ Tickets Sold Out Within 3 Hours

SINGAPORE--(Marketwired - Jun 29, 2013) -  The Color Run™ Singapore tickets, over 12,000 entries, have been fully sold out within 3 hours of its launch. Registration started online yesterday at noon via All Individual Entry tickets for both days, 17 and 18 August, were fully sold out by 3pm.

"It is heartening to see Singapore welcome The Color Run with open arms. The overwhelming response is a clear testament to how Singapore embraces the colourful side of life and that there's a lot more fun and happiness to Singaporeans than meet the eye, despite what the Gallup survey may say," said Mak Lye Mun, CEO, CIMB Bank Singapore.

Presented in Singapore by CIMB Bank, The Color Run™, also known as the "Happiest 5k on the Planet," is a unique color race that celebrates healthiness, happiness, individuality, and giving back to the community. It is a five-kilometre, un-timed event in which thousands of participants are doused from head to toe in different colors at each kilometer. The four different coloured zones are RED, BLUE, YELLOW and PINK with a circular route on Sentosa that will start and finish at the Beach Station Open Air Car Park.

The fun continues at the finish line with a gigantic "Color Festival," using more colored powder to create happiness and lasting memories, not to mention millions of vivid color combinations. While The Color Run™ event is all about fun and positive energy, the 5k also focuses on promoting healthy living. Over 60% of Color Runners are first-time 5k runners and the event is making headway on the growing national focus of improving health and wellness.

Registered runners will receive a goodie bag with a custom white The Color Run™ starting shirt, race number, "Color Runner™" headband and a temporary tattoo. Color Packets will be handed out at the finish line.

"The response to the inaugural Color Run in Singapore has been overwhelming and more than we could have hoped for. Thank you to CIMB Bank and our other sponsors for their support and indeed to Singapore as a whole," are the words of appreciation from Robbie Henchman, Senior Vice President and Head of Business Development, IMG Asia-Pacific.

In keeping with The Color Run™'s tenet of giving back to the community, $1 from every registration will be donated to Project Happy Feet -- a charity supported by CIMB Bank. Project Happy Feet is a Singapore-based not-for-profit organisation set up to empower the lives of underprivileged youths and children in developing countries by supporting their education and training through fund-raising for education-related initiatives and programmes that positively impact them or their families.

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