NEW YORK, NY--(Marketwire - May 21, 2012) - The Company Store®, famous for top quality US-crafted bedding essentials, décor, down comforters and sumptuous sheets, announced its selection of New York-based Emerging Media as its agency of record. Emerging Media will manage The Company Store and CompanyKids brands' strategic messaging, media relations, corporate social responsibility and product placement efforts.
"We chose Emerging Media because their energetic team of experts truly understands our specific business objectives," said The Company Store director of marketing Karen Feldman. "We are confident that Emerging Media will go above and beyond to reach our goals and contribute our continual growth, philanthropic campaigns and overall brand awareness."
Founded in 1911, The Company Store manufactures quality down comforters and bedding essentials to meet the sleeping needs of its customers. Its products include natural cotton and large-cluster European down comforters and featherbeds, hypoallergenic and down free PrimaLoft® comforters for allergy sufferers and a large selection of fashion bedding, home décor and apparel for both adults and children. For six generations The Company Store has manufactured products in its La Crosse, Wisconsin factory, where their quality control experts inspect all raw materials before they are approved for use.
"The Company Store has been a cherished American brand for more than 100 years, so starting a public relations program with that legacy is a marketer's dream," said Emerging Media CEO Susan Lindner. "We intend to kick off the next 100 years by inviting editors and TV producers to consider that quality, care and comfort are the heart of the best home design stories and are the essence of The Company Store and CompanyKids."
Emerging Media, with offices in New York, Boston, and Los Angeles, is an award-winning full service PR, branding, marketing and social media agency, known for its innovative communication strategies for clients in the consumer, technology, financial services, media and gaming sectors. Emerging Media's primary focus is on providing dynamic and cutting edge public relations strategies that drive sales and show a demonstrable ROI on each client's PR investment.
About Emerging Media
Emerging Media is an award-winning full service PR, branding and social media agency, helping B2B and B2C companies make their mark in the ever-changing media landscape. By matching senior level, industry-specific support to each client, Emerging Media removes the learning curve investment typical in most agencies and ensures faster time to results. We deploy smart, creative teams worldwide using cutting edge communication strategies, to achieve our clients' most critical business objectives. Visit www.emergingmediapr.com or follow us on Facebook or Twitter
Contact Information:
Media Contact:
Cristina Cozzi
212-922-5885
tcs@emergingmediapr.com