SOURCE: Varolii


September 25, 2013 09:00 ET

The Complicated State of Compliance -- Your State Calling Regulation Guide From Varolii

SEATTLE, WA--(Marketwired - Sep 25, 2013) - Communicating with customers is a critical component of any business. Yet this simple effort becomes incredibly complex as there are a multitude of state and federal rules that govern how and when you contact consumers.

Beyond federal regulations like the Telephone Consumer Protection Act (TCPA), individual state rules add another layer of complication and potential risk for businesses communicating with existing customers. This creates a swirl of confusion as companies try to figure out which rules apply for their industry and how to stay compliant with both state and federal mandates. And, individual state regulations can vary widely -- where a customer lives can make a big impact on a business's outreach strategy.

The purpose of a communication often determines whether your communication is governed by state established calling rules. Most states provide exemptions for outreach made in the context of an existing business relationship. However it's good to be cautious and understand the implications for telemarketing, collections or customer service messages. So, how do companies get smart on varying state regulations in addition to the tide of federal regulations governing customer outreach?

Today, Varolii -- a leader in customer interaction management applications -- has unveiled a new interactive map that provides guidance on the various states that have established rules that go beyond federal mandates. Businesses can also download the full State Calling Rules Guide as an easy reference for customer communications to consumers in various states.

This guide provides an overview of unique state requirements for automated dialing hours, exceptions, possible fines and Do-Not-Call statistics. Links to each state's specific regulations are also provided for easy reference when you're researching and planning your contact strategy. Please visit:

Contact Information

  • Media Contact:
    Jessica Kendall
    Edelman PR for Varolii
    Office: 206-268-2231
    Mobile: 210-859-6971
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