SOURCE: The Cooper Institute

The Cooper Institute

March 18, 2014 11:00 ET

The Cooper Institute Appoints Sibaja as Director of Strategy

DALLAS, TX--(Marketwired - Mar 18, 2014) - The Cooper Institute announces the appointment of Irene Sibaja as Director of Strategy to oversee strategic planning for operations of the 501(c)(3) nonprofit dedicated worldwide to preventive medicine research and education. In this newly-created position she will be tasked with leading the development of an overarching strategy for The Cooper Institute to further its research mission and create revenue generating opportunities for the organization.

An experienced executive versed in strategy, operations and diversity marketing, Sibaja joins The Cooper Institute after most recently serving as an independent strategic consultant with the TESA Group. She has also consulted to non-profit organizations through Executives in Action.

"Irene's extensive experience will help provide leadership and strategic planning processes for each of our program units including research, adult education and youth education," said Blaine Nelson, President and CEO for The Cooper Institute. "Her unique understanding of the synergy between education and partner development will extend our reach."

During her career, Sibaja spent 10 years at 7-Eleven, Inc. in a variety of roles of increasing responsibility spanning multiple functional areas from the Office of the President to store operations, where she had responsibility for a profit and loss statement more than $70 million. During her tenure at 7-Eleven, Sibaja also contributed to 7-Eleven's first dedicated foray into Hispanic marketing, for which she was honored with the Educational Leadership Award from Saber es Poder.

Irene began her career as a consultant at Bain & Co, where she developed a strong framework for identifying and analyzing a wide variety of strategic problems. After spending a year as a teacher in Costa Rica, Irene was inspired to pursue her MBA with the goal of helping US companies better bridge cultural gaps through deeper understanding. She comes to us with strategic focus, a philanthropic spirit and a passion for health and wellness.

"I am excited about the opportunity to join the Cooper Institute in this new role. The Institute has a rich database of information that can be leveraged to do meaningful research that will help people live healthier and more productive lives," says Sibaja. "I truly believe in the mission of the organization."

Sibaja earned her Bachelor of Arts in English Literature magna cum laude from Rice University and received a Master of Business Administration from Harvard Business School.

About The Cooper Institute®
Established in 1970 by Kenneth H. Cooper, MD, MPH, The Cooper Institute is a 501(c)(3) nonprofit dedicated worldwide to preventive medicine research and education, housing one of the world's largest databases on exercise and health. Each year The Cooper Institute develops engaged learners in fitness and health with its courses and nationally accredited Personal Trainer Certification exam. The Cooper Institute offers web-based tools for schools to track and report on youth fitness and nutrition: FITNESSGRAM® and NutriGram®. As a separate entity from the Cooper Aerobics family of businesses, The Cooper Institute solely relies on the generosity of corporate and individual donors and partners to fund its mission. For more information, visit